Valentine’s Day isn’t just for chocolates, roses, and love notes—it’s a day to celebrate all the relationships that make our hearts beat a little faster. And if you’re like us, that means celebrating the bond we share with our four-legged friends. At Draw It Out®, love isn’t just reserved for February 14th—it’s poured into every bottle, every product, and every interaction, all year long.
Draw It Out® began with Jon Conklin's vision to create a safer, all-natural liniment after reflecting on a day at the tack shop. That moment sparked the journey that led to the development of the original Draw It Out® Concentrate in 2014 and the iconic 16oz Gel in 2015. Years of fine-tuning followed—not just for results, but out of deep love for horses.
We believe in doing things the right way: no fillers, no junk, no compromises. Every ingredient is carefully selected with equine wellness in mind. Vet-recommended and globally trusted, our products earn their keep the honest way—by working.
The #TeamDiO family isn’t just a fan base—it’s our heart. Riders like Kaylee Lermann and Colleen Rutledge rely on our products every day. Their trust keeps us going, and their love fuels our innovation.
From soothing liniments to full grooming lines and even K9 solutions, our portfolio is crafted with care. We support horse rescues and non-profits because love is a verb—and we act on it.
With exciting new launches and a steadfast commitment to our riders, Draw It Out® is just getting started. Every product is still made with the same passion as day one.
We’re here for the gallops, the quiet grooming moments, and every ride in between. This Valentine’s Day, celebrate the love story between you and your horse—and let Draw It Out® be part of it.
P.S. Looking for a gift for your barn Valentine? A bottle of Draw It Out® says "I love you" better than a bouquet ever could. 😉
Yes! Our products are designed for regular use and safe for all horses.
Absolutely. All formulas are show-safe and do not contain banned substances.
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It stays on the legs longer and can be used on cuts and bumps
Appreciate that, Sandra! Our gel was made to stay put and do its job—whether it’s on legs after a hard ride or a few pesky bumps that need some care. Thanks for trusting Draw It Out® to keep your horse feeling their best.
