Draw It Out®: A Love Story Written in Every Bottle

Valentine’s Day isn’t just for chocolates, roses, and love notes—it’s a day to celebrate all the relationships that make our hearts beat a little faster. And if you’re like us, that means celebrating the bond we share with our four-legged friends. At Draw It Out®, love isn’t just reserved for February 14th—it’s poured into every bottle, every product, and every interaction, all year long. So, this Valentine’s Day, let’s saddle up and take a heartwarming ride through the story of how Draw It Out® became a brand built by love—for horses, by horse lovers. 💘🐎

From a Spark to a Flame: The Birth of a Brand Made with Love

Every great love story starts with a spark, and the tale of Draw It Out® is no different. Picture this: One fateful evening, Jon Conklin found himself reflecting on the day’s events at an equestrian event, thinking about the horse care section of his family’s tack store. In that quiet moment, a simple idea took root—an idea to create a safer, more effective, and all-natural liniment for the horses he loved so much. And just like that, Draw It Out® was born—a heartfelt answer to swelling and soreness that quickly became the fastest-growing brand in the horse industry​.

But, like any great romance, it wasn’t love at first sight. Years of dedication and fine-tuning went into perfecting the formula. It wasn’t just about creating a product—it was about crafting something that would truly care for horses the way their owners do. And when Draw It Out® Concentrate launched in 2014, followed by the now-famous 16oz Gel in 2015, it was clear: this was a match made in horse-care heaven​.

A Brand That Puts Its Heart on Its Sleeve

At Draw It Out®, love isn’t just a feeling—it’s a mission. From day one, the goal has been clear: to create innovative and exciting products designed with your horse in mind. But this isn’t just about what goes into the bottle; it’s about what doesn’t. No fillers. No junk. No harmful chemicals. Just pure, natural ingredients that put your horse’s health and happiness first​.

And like any good relationship, it’s built on trust. That’s why Draw It Out® products are vet-recommended, award-winning, and trusted by horse lovers across the globe. Because when it comes to the ones we love—whether they have two legs or four—only the best will do.

Our Valentine? The #TeamDiO Community

What’s a love story without a community cheering you on? The heart and soul of Draw It Out® isn’t just in the bottles—it’s in the people who use them. From barrel racers to eventers, show jumpers, and weekend trail riders, the #TeamDiO family is a testament to the brand’s commitment to love, care, and community.

Take it from Kaylee Lermann, who swears by the Concentrate Liniment Spray for keeping her horses’ joints in tip-top shape, or Colleen Rutledge, an international-level event rider who relies on Draw It Out® products for everyday recovery and competition prep. These aren’t just customers—they’re part of a family that shares the same passion and love for horses​.

More Than Just Products: A Love Letter to Horses

As the brand grew, so did its product line—and its love for all things equine. From the soothing liniments to the ShowBarn Secret® grooming line and even K9 by Draw It Out® for our canine companions, each product is a labor of love designed to keep your animals healthy, happy, and looking their best.

And because love is about giving back, Draw It Out® actively supports non-profits and charities, ensuring that horses everywhere get the care and compassion they deserve. Because at the end of the day, it’s not just about selling products—it’s about making the world a better place, one horse at a time​.

A Valentine’s Promise: The Future is Bright

As we look ahead, the love story is far from over. With new products on the horizon and a continued commitment to innovation, Draw It Out® is more dedicated than ever to providing the best care for your equine companions. As Jon Conklin says, “Your trust, support, and feedback have been the driving forces behind everything we do. You’ve been with us through the highs and lows, and for that, we are eternally grateful”​.

So, this Valentine’s Day, let’s toast to the future—a future filled with health, happiness, and a whole lot of horse love.

From Our Heart to Yours

At Draw It Out®, every product is a love letter to the horses we cherish and the people who care for them. So, whether you’re hitting the trails, preparing for the show ring, or just spending quality time in the barn, know that Draw It Out® is there with you, every step of the way.

This Valentine’s Day, let’s celebrate the bond we share with our horses—the ones who steal our hearts, one gallop at a time. 💕🐎

P.S. Looking for the perfect Valentine’s gift? A bottle of Draw It Out® says “I love you” better than any bouquet ever could! 😉