I love this tape! Sticks great to anything! I love promoting it especially to my clients (Magnawave practitioner and ktape)
Draw It Out's Journey: Pioneering Equine Health Innovations - Our Story
Our Story — Equine Health, Innovation & Straight Talk
Built in the barn aisle, not a boardroom. We set out to make calm, repeatable care—no menthol burn, no alcohol sting, no drama. Show-safe when used as directed and barn-simple for horses, dogs, and the people who show up for them.
Why we exist
For real barns
We design for mud, heat, and show-week chaos. Plain-English directions. Wrap-friendly textures. Routines you can teach in a minute.
For calm horses
Sensation-free matters. No heavy perfume cloud in the alley. No tingle when you’re trying to help a horse settle and trust your hands.
For rider confidence
Show-safe when used as directed and built for repeatability. The instructions on the bottle match the ones on this site—on purpose.
For simple systems
Cool with IceBath™, target with CryoSpray®, support with 16oz Gel, and keep skin happy with Rapid Relief or RESTOREaHORSE®.
What riders say (verified reviews)
Pam Williamson
Product: Fluid Flex EQ® | Advanced Equine Joint Care by Draw It Out®
“I love the Fluid Ex for Happy. He is my all-around horse that I rope and run barrels on. Since I started using Fluid Ex, he has not been sore. Plus, he gives his all every time.”
Turner Performance Horses LLC
Product: IceBath by Draw It Out® — 128oz Refill
“Easy to use, great results! Highly recommend Ice Bath!”
Margaret Gehring
Product: Draw It Out® 16oz High Potency Horse Liniment Gel — Powerful, Natural Relief
“Just love that stuff, works wonderfully, never want to be without it!”
The trail so far
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Why we started
Post-work care should be calm. No burn. No sting. No drama. We began by focusing on reliable systems riders could repeat daily.
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First breakthrough — the Gel
Riders wanted wrap-friendly, sensation-free support for legs and large muscles. The 16oz Gel stuck the landing and became the daily anchor.
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Cooling, simplified
IceBath™ made whole-body rinse and cool-down quick and clean.
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Targeted cool
CryoSpray® added fast, focused relief for hot spots without the stink or sting.
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Skin care that behaves
Rapid Relief Cream and RESTOREaHORSE® brought cling, calm, and clarity to tricky skin days.
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K9 Advanced™
The same rider-first mindset, built for dogs—lick-safe care and clean daily routines.
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Dalo Acres Animal Sanctuary
Dalo Acres deepened our promise: if it doesn’t serve animals and the people who love them, it doesn’t ship.
No burn. No sting. Just relief.
What we make (and why)
| Family | Built For | How It Fits |
|---|---|---|
| Draw It Out® Equine | Post-work support & daily comfort | 16oz Gel for legs/large muscles; wrap-friendly, sensation-free. |
| Cooling System | Heat management & quick clean | IceBath™ full-body rinse; CryoSpray® hot-spot targeting. |
| Skin Care | Rubs, scurf & stubborn spots | Rapid Relief Cream · RESTOREaHORSE® liqui-gel salve. |
| ShowBarn Secret® | Pro-grade grooming | Calm prep staples (e.g., Lavender Shampoo) for clean, show-ready shine. |
| EQUINE | DEFENDER™ | Smart support tools | K-Tape and targeted gear that complement sensation-free care. |
| Draw It Out® Nutraceuticals | Daily wellness | Clean, purposeful formulas to support performance and recovery. |
| K9 Advanced™ | Dog-smart comfort & grooming | Same principles, built for canine routines and everyday care. |
Always follow label directions. Suitable for show environments when used as directed—check current rules for your association.
Our principles
Loyalty
We serve everyday horse people first—trainers, youth, weekend warriors, ranch hands, and pros. We answer to the barn, not the algorithm.
Read Real Rider stories →Innovation
Design from real problems. Simplify to first principles. Test until the routine works with one hand on the lead rope.
See the Gel →Story
Every bottle carries the story of a horse that tries and a rider that shows up. Clear copy, honest promises.
Visit Real Rider Resource →Deep Care
Animal-first decisions. Calm chemistry. Respect for skin, soft tissue, and the humans who care for them.
See Dalo Acres →Brand DNA: Loyalty · Innovation · Story · Deep Care
Where you’ll find us
- In the aisle: at barns that value quiet, consistent care.
- On the road: from jackpots to majors—cooling horses beside the trailer.
- With dealers & partners: long-term relationships at industry shows and in your local community.
- In the community: at Dalo Acres Animal Sanctuary, where healing and hope grows.
From Our Founder
Jon D. Conklin — Founder, Draw It Out®
Brand DNA: Loyalty · Innovation · Story · Deep Care
Why we started—and what we refuse to compromise
I built Draw It Out® because barns needed calm, repeatable care that respected horses and the people who show up for them. No menthol burn. No alcohol sting. No drama. Just relief you can count on, day after day.
Every product we ship has to earn a spot in real routines—by the trailer, after a hard practice, before a big run. If it doesn’t serve riders and animals, it doesn’t ship. That’s our line in the sand.
Jon D. Conklin — Founder, Draw It Out®
FAQ
What does “sensation-free” actually mean?
It means no menthol burn, no alcohol sting, and no heavy perfumes or dyes—calm application horses accept day after day.
Are your products show-safe?
Our approach avoids common show-restricted ingredients and is suitable for FEI/USEF environments when used as directed. Always follow your discipline’s current rules.
Where should a new rider start?
Keep it simple: IceBath™ to cool, CryoSpray® for hot spots, and a thin coat of 16oz Gel on legs and major muscles.
Do you work with dogs too?
Yes—our K9 Advanced™ line brings the same calm-care philosophy to canine routines.
If it doesn’t serve riders and animals, it doesn’t ship.
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