WHO WE ARE

At Draw It Out® Horse Health Care Solutions, we’re more than just a brand—we’re a community of horse lovers dedicated to making a difference. Founded with a passion for innovation and a commitment to natural, effective solutions, we’ve grown into a trusted name in the equine industry. From our very first product to our ever-expanding line, everything we create is designed with one goal in mind: to support the health, happiness, and performance of your horse.

With your trust and feedback guiding us, we’ve built a legacy of excellence and a promise to always put horses first. Welcome to Draw It Out®—where innovation meets care.

Revolutionizing Horse Care Since 2014

In 2014, we embarked on a mission to transform the horse care industry with the launch of our very first product—the concentrated spray. It quickly became a favorite among horse owners and riders, earning praise for its effectiveness and ease of use. But we knew our journey didn’t end there.

Driven by the invaluable feedback of our customers, we set out to create a full line of products designed to address the unique needs of every horse and their owner. With your insights guiding us, we’ve grown into a trusted name in horse care.

Today, we are proud to offer a diverse range of products that are recommended by veterinarians, endorsed by trainers, and loved by equestrians around the world. At Draw It Out®, we remain committed to delivering the quality and innovation your horse deserves.

Innovation Through Listening: The Draw It Out® Story

At Draw It Out®, our mission has always been simple: to listen to our customers and innovate to meet their needs.

In 2014, we introduced our very first product—a concentrated spray that quickly became a favorite among horse owners. Its success proved there was a demand for effective, all-natural solutions, but our customers wanted more.

Responding to their feedback, we launched our 16oz GEL in the summer of 2015. This product has since become our top seller, celebrated for its versatility and performance.

Our dedication to listening and improving hasn’t wavered. Every product we develop reflects our commitment to delivering the very best for horses and their owners. At Draw It Out®, we don’t just create products—we build trust, one innovation at a time.

Dedicated to Excellence: The Draw It Out® Promise

At Draw It Out®, our mission is clear: to provide innovative, top-quality products that cater to the unique needs of our customers and their horses. From day one, our focus has been on delivering solutions that prioritize the health, comfort, and performance of your equine companions.

Since our humble beginnings, we’ve grown into a trusted name in the industry, but our commitment to excellence has never changed. One of our standout achievements is our 16oz GEL, launched in 2015. This product has been a massive success and continues to be our best-selling item, beloved for its effectiveness and versatility.

As the needs of our customers evolve, so do we. We are constantly working to improve our products and services, ensuring that every experience with Draw It Out® exceeds expectations. Whether you’re a new customer or a longtime supporter, we’re here to provide the best for you and your horse—because nothing less will do.

“We Do Our Best Until We Can Do Better. Then We Do Better.”

Jon Conklin

Redefining Horse Care: The Story of Draw It Out®

Are you tired of using harsh chemicals and unnecessary fillers to care for your horse? It’s time to discover a better way—Draw It Out®, the all-natural solution for swelling and soreness trusted by horse owners, veterinarians, and equestrians everywhere.

What started as a conversation between friends at a horse show has grown into one of the fastest-growing brands in the horse industry. Founded by Jon Conklin, Draw It Out® is built on a simple but powerful mission: to provide safe, effective, and natural products that prioritize the health and happiness of horses.

The Draw It Out® Difference

At Draw It Out®, we believe that what’s left out of our products is just as important as what goes in. That’s why our formulas are crafted without bloated labels, fillers, or unnecessary additives. Instead, we focus on delivering pure, science-backed ingredients that get results.

Years of fine-tuning and development have led to a line of products that are not only effective but also gentle on your horse and the environment. From soothing liniments to performance-boosting solutions, every product is designed with your horse’s well-being in mind.

A Trusted Name in Horse Care

Since its inception, Draw It Out® has grown into a nationally recognized, award-winning brand recommended by veterinarians and trusted by equestrians across the globe. We’ve redefined what it means to care for horses, combining the best of science and nature to create solutions that are as safe as they are effective.

But our story doesn’t stop there. We’re proud to be the fastest-growing brand in the industry because of customers like you—horse lovers who demand better care and won’t settle for anything less.

Looking Ahead: A Commitment to Excellence

As we continue to grow, we’re excited to share our vision with even more equestrians. In 2025, we’ll be opening our new showroom in Dallas at WESA, showcasing our products in a space designed to inspire and connect with the equestrian community. It’s not just about products—it’s about creating a movement that prioritizes natural, effective, and safe horse care.

Trust in the Power of Nature

At Draw It Out®, we’ve proven that natural ingredients can deliver powerful results. Whether your horse needs relief from swelling, soreness, or the demands of performance, we’re here to help with products you can trust.

Join the movement and experience the Draw It Out® difference. Together, we’re creating healthier, happier horses—one bottle at a time.

Ready to elevate your horse care? Explore our products today and see why so many horse owners trust Draw It Out®.

How It Began: The Story Behind Draw It Out®

At Draw It Out®, we understand the challenges horse owners face with traditional liniments—messy applications, overpowering odors, and abrasive effects on the skin. These frustrations led us to ask a simple question: What if there were a better way?

This question sparked the creation of Draw It Out®, an innovative solution designed to provide effective relief for swelling and soreness without the drawbacks of traditional products. Our liniment is odorless, colorless, and gentle, combining the power of Epsom salts with a proprietary blend of natural minerals. The result? A product that delivers powerful results without any of the harsh side effects.

A Unicorn in the Marketplace

Draw It Out® stands out in the crowded world of equine liniments. While other products rely on harsh chemicals and overpowering scents, our formula offers the same level of effectiveness as traditional alternatives while being safe for your horse’s skin—and a joy to use.

Messy, smelly, and abrasive liniments are a thing of the past. With Draw It Out®, you get a clean, natural, and highly effective solution for your horse’s care.

From Frustration to Innovation

What started as a need for better options has grown into a revolutionary product trusted by equestrians and veterinarians alike. Draw It Out® is more than just a liniment—it’s a new standard for horse care.

Say goodbye to the hassles of traditional liniments and discover the natural, effective power of Draw It Out®. Your horse will thank you.

Celebrating the Journey of Draw It Out®: Looking Ahead to 2025

The journey of Draw It Out Horse Health Care Solutions has been nothing short of extraordinary. From humble beginnings, we have grown into a global leader in equine and pet health, offering a comprehensive line of products that are now available in over 3,000 stores worldwide. This incredible achievement is thanks to the unwavering support and loyalty of our valued customers and the dedication of our amazing #TeamDiO community. We couldn’t have done it without you!

Exciting News: Our New Showroom Debuts at WESA 2025

As part of our continued growth, we’re thrilled to announce the grand opening of our new Draw It Out® showroom in Dallas, debuting at WESA 2025! This showroom is designed to be more than just a display of our products—it’s a space to connect, explore, and experience the heart of Draw It Out®.

Located in the bustling hub of equestrian commerce, the showroom will feature an inviting lounge area, interactive product displays, and a chance to see firsthand why we’re the trusted name in equine health and wellness. Whether you’re a retailer looking to expand your offerings or a #TeamDiO fan wanting to learn more, we can’t wait to welcome you.

2025 promises to be another exciting year for Draw It Out®. With your continued support, we’re ready to elevate the way we care for horses, pets, and their people. Thank you for being part of our journey—we’re just getting started!

Our Products are Designed with Your Horse in Mind

Jon Conklin

Looking Ahead: The Future of Draw It Out®

The future is brimming with exciting possibilities at Draw It Out®. Our commitment to innovation and excellence drives us to continuously develop new products tailored to meet the unique needs of your horse.

In the coming years, you can look forward to an expansion of our trusted product lines, including Draw It Out®, ShowBarn Secret®, and K9 Advanced by Draw It Out®. We're focused on delivering the best solutions for your equine companions, with the same dedication to quality and effectiveness you've come to expect from us.

Stay tuned—there’s so much more to come as we continue to redefine what’s possible in horse and pet care.

The Future of Equine Health: What’s Next for Draw it Out Horse Health Care Solutions in 2025

As we look toward 2025, Draw it Out Horse Health Care Solutions is preparing for an exciting year of growth, innovation, and global impact. With trusted brands such as EQUINE|DEFENDER™, Draw It Out®, ShowBarn Secret®, K9 Advanced, REJUV4U, and Draw It Out® Nutraceuticals, we’re committed to advancing equine and pet health with cutting-edge solutions. Here's a closer look at what you can expect from us in the year ahead.

Revolutionizing Health and Performance Solutions

In 2025, we’ll be introducing new products designed to address the diverse needs of horses and pets alike. From advanced joint and digestive health supplements under Draw It Out® Nutraceuticals to innovative grooming products by ShowBarn Secret®, every product will reflect our dedication to efficacy, safety, and premium quality. Whether it’s your performance horse or beloved family companion, we’re here to provide solutions that truly make a difference.

Leading the Way in Scientific Innovation

At Draw it Out®, we believe innovation is key to better care. That’s why we’re doubling down on research and development in 2025. By leveraging the latest scientific advancements, we’re creating groundbreaking formulations that deliver real results. Whether it’s exploring bioavailable ingredients for better absorption or pioneering new applications for equine and pet health, our focus remains on improving the lives of the animals you care for.

Tailored Solutions for Every Animal

No two animals are the same—and their health solutions shouldn’t be either. In the coming year, we’re introducing more personalized care options, offering tailored plans designed to meet the unique needs of individual horses and dogs. These solutions will consider factors like age, activity level, and health history to ensure your animal gets exactly what they need.

Sustainability for a Healthier Planet

We understand that caring for animals also means caring for the environment. In 2025, we’re integrating eco-friendly practices across all our brands, from sustainable packaging materials to greener manufacturing processes. Our goal is to reduce our environmental impact while maintaining the quality and effectiveness you’ve come to expect.

Global Expansion: Sharing Solutions Worldwide

Draw it Out® Horse Health Care Solutions is proud to serve customers around the globe. In 2025, we’ll continue expanding our international presence, ensuring our trusted brands like EQUINE|DEFENDER™ and K9 Advanced are available wherever they’re needed. This growth will allow us to reach more customers while adapting to the specific needs of regional markets.

Looking Forward

The future is bright for Draw it Out Horse Health Care Solutions. With a focus on innovation, sustainability, and personalized care, we’re committed to setting new standards in equine and pet health. Stay tuned for exciting product launches, educational resources, and more ways we’re working to support you and your animals in 2025.

We’re honored to be part of your journey—and we can’t wait to show you what’s next.

Who is Jon Conklin

Introducing Jon Conklin: Founder and President of Draw it Out Horse Health Care Solutions

Jon Conklin is a visionary entrepreneur who has dedicated his life to improving the health and well being of horses. With a passion for equine medicine and a desire to provide effective and natural solutions, Jon founded Draw it Out Horse Health Care Solutions in 2014. Today, the company is a leading provider of all-natural horse health care products, trusted by horse owners and trainers all over the world.

Before starting Draw it Out, Jon worked selling tack and horse supplies, where he saw first-hand the need for natural, non-invasive treatments for horses. Frustrated with the limited options available, Jon began researching and developing his own products. His goal was to create a range of products that were safe, effective, and easy to use, without relying on harsh chemicals or invasive treatments.

Draw it Out offers a range of all-natural horse health care products, including topical sprays, liniments, and poultices, designed to relieve pain, promote healing, and improve overall health and well being. The products are made with only the highest-quality ingredients, and are rigorously tested for safety and efficacy.

Under Jon's leadership, Draw it Out has quickly become a trusted name in the horse health care industry. The company's products are used by horse owners and trainers across the world, and have received glowing reviews from customers who have seen remarkable improvements in their horses' health.

In addition to his work at Draw it Out, Jon is a respected member of the equine community and is actively involved in advocacy efforts to improve the health and well being of horses. He is a frequent speaker at equine industry events, and is dedicated to educating horse owners and trainers about the benefits of all-natural horse health care.

Jon Conklin is a true leader in the equine health care industry, and a passionate advocate for the health and well being of horses. With his expertise, dedication, and innovative products, he is making a difference in the lives of horses and their owners every day.