Draw It Out's Journey: Pioneering Equine Health Innovations - Our Story

 

The Story Behind Draw It Out®

From barn aisles to global arenas, here’s how a little liniment with big grit sparked a revolution in equine care.

It Didn’t Start in a Lab. It Started in the Dirt.

There was no big budget. No slick investors. Just a guy named Jon Conklin with a mission: make something better for the horse—and for the rider who’d do anything for them. Draw It Out® began with a simple, stubborn belief: you shouldn’t have to choose between natural and effective.

Riders were tired of products that smelled like chemicals, tingled like torture, and did little more than empty their wallets. So we made something different. A liniment that worked. Quietly. Powerfully. Without all the burn, stink, or fluff.

The Formula That Changed the Game

Our flagship product, the 16oz High Potency Gel, became a rider’s secret weapon—sensation-free, show-safe, and wildly effective. No menthol. No alcohol. No BS. Just real relief that goes deep without drama.

From barrel racers and ranch hands to rehab clinics and world-class barns, Draw It Out® earned trust the cowboy way—by showing up, standing strong, and getting the job done.

Built By Loyalty, Not Influencers

We didn’t buy our way into barns. We earned it—one rider, one horse, one result at a time. Our products don’t chase trends. They serve a tribe: real riders who care deeply for their animals and want only the best.

That means every product we make—liniments, shampoos, wound care, supplements, and more—is obsessively formulated, rigorously tested, and proudly American-made.

Innovation Never Rests—And Neither Do We

From MasterMudd™ to SilverHoof EQ Therapy®, from K9 relief sprays to barrier creams, we don’t just react to industry gaps—we charge into them headfirst.

Every product starts in what we call Stall 33—our secret lab of wild ideas, bold formulations, and relentless testing. If it doesn’t work better than anything else on the shelf, it doesn’t ship.

We’re Not Done Yet

This is bigger than a product line. It’s a movement. A call to arms for horse lovers who want more—more care, more clarity, more control over what touches their animals.

We’re building something that lasts. That matters. That honors the grit of the American rider and the bond they share with their horse.

Join us. Ride with us. And never settle again.

Draw It Out®: Deep Relief in Every Drop.

Frequently Asked Questions

What makes Draw It Out® different from other equine liniments?

Unlike most liniments, Draw It Out® is sensation-free, alcohol-free, and menthol-free—meaning no burn, no harsh smell, and no risk of skin irritation. It’s designed to deliver deep relief with zero drama, making it safe for all horses, including those with sensitive skin or show-day restrictions.

Is Draw It Out® show-safe?

Yes! Draw It Out® products are FEI and USEF compliant, making them safe to use before, during, and after competition. Our formulas contain no banned substances and are trusted by top riders across disciplines.

Where are your products made?

All Draw It Out® products are proudly made in the USA using naturally derived, high-quality ingredients. We manufacture in facilities that meet rigorous safety and quality standards.

Who is behind Draw It Out®?

Draw It Out® was founded by Jon Conklin, a lifelong horseman who wanted better care options for horses and dogs. His mission: create natural, effective, and rider-trusted solutions that never compromise on quality.