Joining TeamDiO: Influencer Collaboration Guidelines for Equine Enthusiasts

 

 

 

 

Creator Program • Rider‑First

Join #TeamDIO — What to Expect

We don’t chase clout; we back horsemen and horsewomen who ride for more than likes. Here’s the standard, the process, and exactly where to apply.

Apply at TeamDIO Elite Read the Rules FTC Helper
Rider‑First Show‑Friendly No Hype FTC‑Ready

What to Expect (Start to Finish)

  1. Read the standard. Quiet barns, clean claims, label‑first guidance.
  2. Apply at TeamDIO Elite. That’s the only place we accept applications.
  3. We review in batches. If it’s a fit, we’ll reach out personally—no auto emails.
  4. Onboarding (if accepted). Assets, expectations, and how to keep aisles quiet.

We say “no” more than we say “yes.” It protects the horse, the rider, and the brand.

How We Decide

Signals We Look For

  • Authenticity: you ride, you care, you teach.
  • Fit: barrels, roping, ranch & 4‑H, eventing, H/J, dressage.
  • Quiet content: sensation‑free, low‑odor, color‑aware routines.
  • Consistency: real use at home and on the road.

Hard Stops

  • Medical claims (“cures,” “treats,” “diagnoses”).
  • Competitor call‑outs, takedowns, or drama.
  • Unsafe handling or content disrespecting horses or rules.

If You’re Accepted

What You’ll Get

  • Product support & education
  • Co‑branded assets & occasional features
  • Priority on demos and dealer days

Terms vary by project/tier. We’ll outline specifics before you commit.

Your Responsibilities

  • Follow the label. Educational content ≠ veterinary advice.
  • Disclose clearly at the top: “Partnered with @DrawItOut — #ad #TeamDIO”.
  • Keep it quiet: thin layer on intact skin, dry‑to‑touch before wraps/tack.
  • Be specific: when/where/how you used it; avoid vague hype.

Content Playbook (What Works)

Proven Angles

  • “Pre‑ride checklist” — where Draw It Out® fits.
  • “After the haul” — normalize temp/behavior quickly.
  • “Wrap‑ready” — thin layer → dry‑to‑touch → wrap method.
  • “Quiet aisle” — low‑odor, colorless, easy on white legs.

Shot List

  • Thin layer on intact skin (close‑up), clean hands/brush.
  • 15–30 min recheck: hand on leg/back, calm horse.
  • Wraps/saddle going on after dry‑to‑touch.
  • Unload → simple routine after the haul.

Usage Rights & Brand Safety

  • By posting with #TeamDIO and tagging @DrawItOut, you grant us non‑exclusive rights to repost on our channels (with credit).
  • Paid usage (ads/print/web) requires separate written approval.
  • Use only approved logos from our Dealer Toolkit.

FTC Disclosure Helper

Partnered with @DrawItOut — #ad #TeamDIO
FTC Guidance

Place disclosure at the top of captions and visible in Stories/Reels. Use platform tools where available.

Educational content. Always follow the product label and event rules. We reserve the right to accept or decline any application.