Innovation Over Hype: Why Substance Still Matters in the Horse Care World

In today’s fast-paced equine industry, it’s easy to get caught up in the show. Flashy campaigns, high-production videos, and slick marketing stunts might grab attention—but at the end of the day, they raise a very real question for horse owners:

Where is your money going?

In today’s fast-paced equine industry, it’s easy to get caught up in the show. Flashy campaigns, high-production videos, and slick marketing stunts might grab attention—but at the end of the day, they raise a very real question for horse owners:

Where is your money going?

Is it being invested in real product innovation that benefits your horse? Or is it being funneled into optics—designed to entertain rather than improve the lives of the animals we care for?

At Draw it Out®, we’ve never been about the fluff. Since day one, our focus has been—and always will be—on developing high-quality, effective, and safe products that work as hard as you do.

Currently, we have over a dozen new products in development across our lines, including Draw it Out®, ShowBarn Secret®, and K9 by Draw it Out®. These products are being built from the ground up based on real-world needs, feedback from riders, trainers, vets, and the entire equestrian community.

They’re not created for the spotlight.
They’re created for the barn aisle, the show pen, the pasture, and the trailer.
They’re created for your horse.

What Sets Us Apart?

While some brands are prioritizing marketing campaigns, we’re doubling down on research and development. Here’s where our focus is going:

Ingredient integrity: Every formula is made with naturally derived, dye- and fragrance-free ingredients that are gentle on your horse and the environment.

Veterinary guidance: We work closely with equine professionals to ensure our products meet the highest standards of safety and performance.

Problem-solving innovation: From liniments that don’t need to be washed off to hoof care that actually heals—not masks—issues, we’re redefining what “effective” really means.

Community feedback: We listen. Our products are shaped by your needs, your challenges, and your wins.

The Bottom Line

We understand the appeal of a good show. But at the end of the day, you’re not buying music videos. You’re buying solutions. And every dollar should be going toward something that actually makes a difference in your barn.

At Draw it Out®, our investment is clear: innovation over illusion.
No gimmicks. No distractions. Just results—horse-first, always.

So as the industry keeps changing, ask yourself:
Are you supporting the show, or the solution?