R&D update why HMB Equine Complete did not launch testing discipline and formula review
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R&D Update: Why We Did Not Launch HMB Equine Complete

September 2, 2023
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R&D Update

Why We Didn’t Launch “HMB Equine Complete”

We tested the HMB + resveratrol concept. After months of evaluation, we found no clear, repeatable advantage over our proven joint support formula. So we made the call not to launch—and to keep our focus where it matters most: real results for real horses.

Bottom line: HMB + resveratrol showed no discernible advantage versus our current joint solution. We protect your wallet and your horse’s routine by only launching what delivers.

What We Tested

  • Use-case: High-workload horses where recovery efficiency matters.
  • Goal: Identify if HMB + resveratrol improved outcomes beyond Fluid Flex EQ®.
  • Decision rule: Launch only if we saw a measurable, consistent benefit.

Results at a Glance

Criteria HMB + Resveratrol Concept Fluid Flex EQ®
Real-world benefit No added value in our tests Consistent, proven support
Cost & complexity Higher Lean and efficient
Ease of use More moving parts Straightforward routine

What We Recommend Instead: Fluid Flex EQ®

Advanced Joint Health Support

Fluid Flex EQ® delivers advanced equine joint care in a straightforward formula. It’s built for long-term mobility, comfort, and resilience under workload.

  • Supports joint lubrication and flexibility
  • Backed by years of rider trust and repeat purchase
  • Designed for horses in training, competition, or daily ranch work

Proven, Trusted, Horse-First

When we tested alternatives, Fluid Flex EQ® stood its ground. That’s why it remains our go-to recommendation for equine joint health.

Shop Fluid Flex EQ® View All Equine Care

Our Standard

We don’t chase shiny objects. If it doesn’t outperform what we already make, we don’t launch it. That’s how we keep our lineup clean, effective, and horse-first. Be your horse’s hero. We’ll help you do it.

Further Reading