Our StoryBuilt for real riders, real barns, and animals that deserve better routines.
Short answer: Draw It Out® was built around practical animal care, calm routines, naturally derived product thinking, and deep loyalty to the riders, horses, dogs, and caretakers doing the work every day.
A brand built from the barn aisle up
Draw It Out® came from the practical side of animal care: long days, careful hands, messy tack rooms, trailer kits, wash racks, and people trying to do right by the animals in front of them.
The job has always been simple: build useful products that earn their place through routine, trust, and repeat use.
Founded in Utah. Led by the founder.
Jon Conklin founded Draw It Out® in 2014 in Cache Valley, Utah. The company remains independent and founder-led.
Product decisions still come back to practical questions: Does this serve the horse? Does it make the rider's routine clearer? Will it hold up in a working barn, trailer, wash rack, or show aisle? Would we use it on our own animals?
That accountability matters. Draw It Out® answers to the riders, dealers, trainers, families, and animals that have kept the company moving since 2014—not an influencer cycle or a distant portfolio manager.
Built for real riders. Accountable to real barns.
What we stand for
Loyalty
To riders, animals, retailers, and the people who keep showing up.
Innovation
Better formats, clearer routines, and products that solve real-use problems.
Story
Every bottle should make sense inside a real barn.
Deep care
Care for the horse, the dog, the rider, the barn, and the customer who trusts the brand.
Real riders
Built for working horse people and animal owners doing the job every day.
Clear standards
Education, safety boundaries, and practical product lanes before hype.
Good care has to be useful before it ever gets to be interesting.
