Draw It Out's Journey: Pioneering Equine Health Innovations - Our Story

Draw It Out®

Our Story — Equine Health, Innovation & Straight Talk

We’re Draw It Out®. Or drawitout. Or DiO. However you found us—we’re glad you’re here. No matter how you spell it, the promise doesn’t change: no menthol burn, no alcohol sting, no perfume—just relief. Clean, sensation-free care for horses, dogs, and the riders who love them.

Why we exist

For real barns

We build products that work in mud, heat, and show-week chaos. Plain-English directions, wrap-friendly textures, and routines you can teach in a minute.

For calm horses

Sensation-free matters. Our approach avoids the drama—no heavy scent cloud in the alley, no tingle or sting when you’re trying to help a horse settle.

For rider confidence

Show-safe when used as directed and built for repeatability. You’ll see the same instructions on the bottle and on this site.

For simple systems

Cool with IceBath™, target with CryoSpray®, support with DiO 16oz Gel, and keep skin happy with Rapid Relief or RESTOREaHORSE®.

Shop Equine Line Cooling Playbook

The trail so far

  • Barn-bred beginnings: We started with a simple idea—make post-work care calm. No burn. No stink. No drama.
  • The Gel that stuck: Riders asked for a wrap-friendly liniment that didn’t fight sensitive skin. DiO High Potency Gel was born.
  • Cooling made easy: IceBath™ turned whole-body cool-downs into a quick, no-rinse routine. CryoSpray® added targeted heat relief.
  • Skin solutions: We built gentle options that actually stay put—RESTOREaHORSE® liqui-gel salve and Rapid Relief Cream.
  • Beyond the show pen: With ShowBarn Secret® grooming and K9 Advanced™ care, the rider-first mindset traveled to dogs and daily barn life.
  • Community & care: We champion barns, dealers, and events—and support animal welfare through hands-on initiatives like Dalo Acres Animal Sanctuary.
Bottom line: if it doesn’t serve riders and animals, it doesn’t ship.

What we make (and why)

Family Built For How It Fits
Draw It Out® Equine Post-work support & daily comfort DiO 16oz Gel for legs/large muscles; wrap-friendly, sensation-free
Cooling System Heat management & quick clean IceBath™ full-body cool/no-rinse wash · CryoSpray® targeted hot spots
Skin Care Rubs, scurf & stubborn spots Rapid Relief (cream) · RESTOREaHORSE® (liqui-gel salve)
Grooming Fast, calm prep ShowBarn Secret® staples like Lavender Shampoo
K9 Advanced™ Dog-smart comfort & grooming Same rider-first principles, built for canine routines

Always follow label directions. Products are suitable for show environments when used as directed—check current rules for your association.


Our principles

Loyalty

We serve everyday horse people first—trainers, youth, weekend warriors, ranch hands, and pros. We answer to the barn, not the algorithm.

Innovation

Design from real problems, simplify to first principles, and test until routines are repeatable with one hand on the lead rope.

Story

Every bottle carries a story of horses that try and riders that show up. We keep the copy clear and the promises honest.

Deep Care

Animal-first decisions, calm chemistry, and constant respect for skin, soft tissue, and the humans who care for them.

No warning labels — just relief

Where you’ll find us

  • In the aisle: at barns that value quiet, consistent care.
  • On the road: from jackpots to majors—cooling horses beside the trailer.
  • With dealers & partners: building long-term relationships at industry shows and in your local community.
Shop the Line Read FAQs

FAQ

What does “sensation-free” actually mean here?
It means no menthol burn, no alcohol sting, and no heavy perfumes or dyes—calm application horses accept, day after day.
Are your products show-safe?
Our approach avoids typical show-restricted ingredients and is suitable for FEI/USEF environments when used as directed. Always follow your discipline’s current rules.
Where should a new rider start?
Keep it simple: IceBath™ to cool, CryoSpray® for hot spots, and a thin coat of DiO 16oz Gel on legs/major muscles.
Do you work with dogs too?
Yes—our K9 Advanced™ line brings the same calm-care philosophy to canine routines.

Brand DNA: Loyalty · Innovation · Story · Deep Care. If it doesn’t serve riders and animals, it doesn’t ship.