Riding Warehouse: The Evolution of a Premier Online Tack Shop

Riding Warehouse, fondly referred to as "RW" by its dedicated followers, represents the pinnacle of a one-stop online tack shop, catering to the diverse needs of English, Western, and Endurance riders. Nestled in the heart of San Luis Obispo, California, RW has become a go-to source for equine enthusiasts seeking quality horse tack, riding apparel, and a plethora of other horse-related products. The journey of Riding Warehouse is a tale of passion, innovation, and unwavering commitment to customer service.

The Early Days: Long Riders Gear

The seeds of Riding Warehouse were sown in 1996 when Tracy Airth, a visionary entrepreneur and avid horse lover, founded Long Riders Gear. This initial venture focused on equipping trail and distance riders with the necessary gear and apparel. Tracy's approach was hands-on and personal; she painstakingly created catalogs using her vintage computer, meticulously cutting and pasting images onto boards for her newsprint catalog in the Tribune.

Embracing the Digital Age

In 1998, recognizing the burgeoning potential of the internet, Tracy took a bold step by creating her own website. This move was prescient, as by 2007, she shifted her business model entirely to e-commerce, riding the wave of digital transformation. This transition marked a significant turning point for the company, setting the stage for future growth and expansion.

The Boom of Long Riders Gear

From 2008 to 2012, Long Riders Gear experienced a significant boom, reflecting the growing popularity of equestrian sports and the increasing demand for high-quality gear and apparel. Despite the business's expansion, Tracy remained true to her roots. She valued face-to-face interaction, frequently setting up booths at endurance competitions she participated in. This grassroots approach to building relationships underscored the importance of customer-first thinking, a philosophy that would become the cornerstone of the RW brand.

The Birth of Riding Warehouse

The insights gained from direct customer interactions and the evolving market dynamics led to the transformation of Long Riders Gear into Riding Warehouse. RW emerged as a brand synonymous with comprehensive product offerings, exceptional customer service, and a deep understanding of the equestrian community's needs.

RW's Commitment to Service

At RW, customer service isn't just a department; it's an ethos. The company's commitment to free shipping and returns, guaranteed lowest prices, and unbeatable customer support reflects a deep-seated desire to provide the best shopping experience. RW understands that equestrian sports aren't just a hobby; they're a lifestyle, and every product and service is tailored to enhance this lifestyle.

The Present and Future of RW

Today, Riding Warehouse stands as a testament to Tracy Airth's vision and dedication. It's a place where riders of all disciplines can find everything they need, from essential tack to specialized apparel and gifts for horse lovers. The future of RW looks bright, with continuous innovation and a commitment to the equestrian community at its core.

Riding Warehouse's journey from Long Riders Gear to a leading online equestrian retailer is a story of passion, innovation, and customer-centricity. RW continues to embody the spirit of its founder, Tracy Airth, by prioritizing customer relationships and offering a wide range of quality products for horse enthusiasts. As RW moves forward, it remains dedicated to being the trusted partner for riders everywhere, staying true to its motto of being your one-stop online tack shop.