1. Be a Customer First

If you don’t believe in the product, you shouldn’t be repping it. Ride with it. Wash with it. Heal with it. Earn it.

2. Character Over Clout

We don’t care about follower counts. We care about how you treat your horse, your people, and your community.

3. Public-Facing Professionalism

Your feed is your résumé. Keep it clean, confident, and free of drama.

4. Bring a Plan

We love passion. But we love preparation more. Show us why you’re a fit and what you want to create together.

5. Know the Rules

Disclosure is federal law. Use #sponsored and other FTC-compliant tags. We don’t cut corners—ever.

6. Collaborate Like a Pro

Send drafts, pitch ideas, and let us amplify you. We’re a team—your wins are our wins.