Innovative. Revolutionary. Game changing. Next gen.
You have heard them so many times they barely register anymore.
Truth is, those words are not written for you. They are written at you.
They are designed to interrupt your scroll. To imply progress without proving it. To sell the feeling of being ahead without explaining what actually changed.
And yes, we have used them too.
When you are trying to survive, grow, or get noticed, it is easy to reach for language that sounds bigger than it is.
Marketing at you vs working with you
Marketing at people is loud. Working with people is quieter. One steals attention. The other earns trust.
We do not want blind loyalty. We want informed trust.
What buzzwords are often covering up
Buzzwords are frequently used to distract from what is actually inside the bottle.
- A haze of essential oils
- Low grade ingredients dressed up with better copy
- Long ingredient lists hoping you will not look too closely
The louder the voice, the less there often is to examine.
What innovation actually means to us
- Saying no to ingredients that do not align
- Refining the same product quietly over time
- Listening when something does not work
- Choosing clarity over claims
Simple formulas are not a lack of innovation. They are often the result of restraint.
Moving into the new year
Next year you will see fewer buzzwords from us. More explanation. More context. More honesty.
We do not want to market at you. We want to build this with you.
Want the no fluff path
Start with what fits your horse and your goals.
