Keratin: The Miracle Ingredient in Horse Grooming Products
Every rider knows a glossy coat and strong mane don’t happen by accident. They’re built from the inside out — and that’s where keratin comes in. At ShowBarn Secret®, we’ve harnessed this naturally derived protein to create our Indian Lilac 2-in-1 Shampoo — a formula that doesn’t just clean, it strengthens and restores every strand.
What Is Keratin?
Keratin is a fibrous structural protein naturally found in the hair, skin, and hooves of horses and humans alike. It acts like nature’s armor — giving strength, elasticity, and resilience while protecting against environmental wear. Over time, weather, sweat, and grooming can strip keratin away, leaving hair brittle and dull. Replenishing it restores the coat’s natural defense and sheen.
Why Keratin Matters for Your Horse
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Strengthens Hair Fibers & Prevents Breakage: Repairs weak spots in each strand, reducing split ends and tail breakage.
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Boosts Skin Health: Forms a light protective layer that locks in moisture and guards against environmental stressors.
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Adds Show-Ring Shine: Smooths the hair cuticle for a mirror-like gloss and reduced frizz.
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Encourages Healthy Growth: Stronger roots and hydrated skin support new growth naturally.
Why We Use Keratin in ShowBarn Secret® Indian Lilac 2-in-1 Shampoo
Our team created the Indian Lilac 2-in-1 Shampoo to simplify grooming without compromise. By blending keratin with botanicals like neem, chamomile, arnica, manuka honey, jojoba, shea butter, and argan oil, we built a formula that cleans deeply while feeding the coat from root to tip.
Anti-Inflammatory & Antioxidant Support
Neem, chamomile, and arnica extracts calm hives, soothe insect irritation, and defend against bacterial or fungal buildup — promoting clear, comfortable skin.
Gentle, Naturally Derived Cleansing
A coconut-based surfactant blend lifts dirt and sweat without stripping natural oils. Vitamins A, E, and B5 nourish while keratin reinforces structure.
Quick Rinse Efficiency
Designed for busy barns — lathers richly, rinses clean, and leaves behind a soft, hydrated finish that saves time without sacrificing results.
Perfect for Sensitive Skin & Show Prep
Indian Lilac 2-in-1 Shampoo’s botanical-keratin blend helps calm irritation, moisturize dry skin, and condition every strand for a sleek, polished coat. It’s gentle enough for routine washes and strong enough for show-day perfection.
Pro Tip: For best results, work the shampoo in with a soft brush or curry mitt, let it rest for a few minutes, and rinse thoroughly. Follow with a clean towel rub-down for that signature ShowBarn Secret® glow.
When you want strength, shine, and skin support in one step, reach for the formula backed by natural science and real-world results — ShowBarn Secret® Indian Lilac 2-in-1 Shampoo with Keratin.
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