When it comes to grooming horses, achieving a bright, shiny coat is often a top priority for owners and trainers. But sometimes, even with the best shampoos and conditioners, achieving that perfect shine can be a challenge. That's where optical brighteners come in.

Optical brighteners are compounds that are added to detergents and shampoos to enhance the whiteness and brightness of fabrics and surfaces. They work by absorbing ultraviolet light and re-emitting it as blue light, which cancels out any yellow or dull tones in the material. In other words, they make colors appear brighter and more vibrant.

When it comes to horse grooming, optical brighteners are a game-changer. Not only do they help to brighten white and light-colored coats, but they also enhance the richness and depth of darker colors. This makes them an ideal ingredient for ShowBarn Secret® Whitening Shampoo, which is designed to create a show-ready coat for horses of all colors.

But optical brighteners don't just make your horse's coat look brighter – they can also have benefits for their skin and hair. By enhancing the reflective properties of the hair, optical brighteners can make it appear smoother and shinier, while also helping to reduce the appearance of blemishes and discoloration on the skin.

At ShowBarn Secret®, we understand the importance of achieving a bright, show-ready coat for your horse. That's why we've included optical brighteners in our Whitening Shampoo, along with other high-quality ingredients like coconut oil and aloe vera, to create a powerful formula that not only enhances the appearance of your horse's coat but also nourishes and protects their hair and skin.

In conclusion, optical brighteners are a valuable ingredient in the equine grooming industry, offering benefits for both the appearance and health of horses' hair and skin. ShowBarn Secret® Whitening Shampoo's unique blend of optical brighteners and nourishing ingredients makes it a top choice for owners and trainers looking to achieve a bright, show-ready coat for their equine partners.

Why ShowBarn Secret® Whitening Shampoo?

Stain-fighting agents
  • ShowBarn Secret Whitening Shampoo is specially formulated with stain-fighting agents that can remove tough stains such as grass, manure, and urine from your horse's coat, making it easier for horse owners to keep their horses looking clean and well-groomed.
Safe for all coat colors
  • Unlike some other whitening shampoos, ShowBarn Secret Whitening Shampoo is safe to use on all coat colors, not just white or light-colored horses. It is pH-balanced and gentle, ensuring that it won't damage your horse's skin or coat.
Optical brighteners
  • The shampoo contains optical brighteners that add an incredible intensity to white or light-colored horse coats, making them look brighter and more vibrant. These brighteners are gentle and do not cause any damage to the skin or coat.
Natural ingredients
  • ShowBarn Secret Whitening Shampoo is made with natural ingredients, including Aloe Vera Extract and Coconut-derived Surfactant Blend, making it gentle and effective for horse coats. It also has a pleasant fragrance that will leave your horse smelling fresh and clean.