Natural formula prevents chafing, fungus, and microbial pathogens, and doubles as equine dry shampoo.

LOGAN, UT - January 1st, 2021 -- Draw It Out® reveals ShowBarn Secret® Powder Coat, a topical naturally derived horse health care solution for prevention of skin and coat irritations like chafing, fungus, and microbial pathogens. The product also doubles as equine dry shampoo.

“Powder Coat is great to use for any horse that’s prone to chronic skin conditions,” emphasized Jon Conklin, Draw It Out CEO. “Regular applications can help prevent skin irritations from taking root - ultimately keeping the horse healthier and stress free while saving on expensive vet bills that can result from unresolved skin ailments.” 

“We designed the product to ‘powder coat’ your horse against everything Mother Nature can send,” adds Conklin. “It offers soothing, powerful protection so you can have peace of mind knowing you’ve ‘bubble wrapped’ your horse against pesky and painful coat and skin aggravations.”

The non-toxic and talc-free formula is made of a proprietary blend that includes sodium bicarbonate, zinc oxide, dead sea clay, and peppermint oil. In addition to preventing skin and coat conditions it’s also effective in rapidly drying moisture and sweat, saving precious time especially on cold days.

The product is easily applied by sprinkling it directly onto the coat in the desired area followed by massaging it in a circular motion down to the skin. For hard to reach areas, pour the product into the palm of your hand, and then apply it to the desired area. If using the product under equipment or as a preventative, apply the product generously and massage it down to the skin.

ShowBarn Secret Powder Coat is available for purchase in a 13 oz. container. 

The Draw It Out product line features next generation equine and canine offerings made of 100% USA sourced natural ingredients and free of harmful chemicals. Horse formulas include: ShowBarn Secret: Braiding Spray, Detangler & Shine, Sheen & Conditioner, Citraquin Environmental Defense Spray, Ice Bath Body Wash & Brace, Horse Shampoo with Lavender, SuperClean Stall Wash, Plus Horse Liniment, Rapid Relief Restorative Cream, Horse Liniment Concentrate and Gel formulas, MasterMudd Equibrace horse poultice, RestoreAHorse Miracle Salve, SilverHoof EQ Therapy.

Canine products feature Soothing Relief Dog Shampoo with Lavender and K9 Advanced Relief Spray.

Use the Store Locator to find retailers near you or purchase products online. Click here to request a product catalog. For dealer inquiries, call 844-434-6462 or email

About Draw It Out

Draw It Out, a next-generation horse and dog health solutions company, was founded in 2014 by horse industry veterans including Jon Conklin, because they care about horses’ and dogs’ health and well-being. The owners recognized the need to redefine equine and canine health products with innovative all-natural, chemical-free, safe, and effective products. Follow DiO on Facebook, Twitter @Drawitoutusa, Instagram @drawitoutusa, Snapchat, YouTube, and Pinterest.