Unbridled Transparency: The Premium Ingredients Behind Draw It Out® and ShowBarn Secret® Products

At Draw It Out®, we believe that what you leave out is just as important as what you put in. Our commitment to transparency is rooted in the belief that you deserve to know exactly what you're using on your horse. That's why our premium, naturally derived ingredients aren't just buzzwords—they're the backbone of every bottle, spray, and gel we produce.

Naturally Sourced, Powerfully Effective

Every product we craft, from our original Draw It Out® Concentrate to the luxurious ShowBarn Secret® Whitening Shampoo, is designed with the well-being of your horse in mind. Our proprietary blends are carefully formulated with premium ingredients that offer powerful results without unnecessary fillers or harmful chemicals.

Take our Draw It Out® Concentrate, for example. It features a robust Epsom salt profile combined with over 170 minerals, each packed with natural anti-inflammatory and pain-relieving properties. This unique blend provides a complete equine pain management solution, reducing swelling and soreness without the mess, smell, or irritation common with traditional liniments​.

What We Leave Out Matters

Many horse care products on the market are loaded with artificial dyes, fragrances, and harsh chemicals. Not here. We purposely leave out these unnecessary additives to create safer, more effective products. For instance, our Draw It Out® Gel and MasterMudd™ EquiBrace™ are dye-free, fragrance-free, and gentle enough for the most sensitive skin. The absence of synthetic fragrances means no overpowering smells to offend sensitive equine (or human) noses, while skipping artificial dyes prevents skin irritation and discoloration​.

And let’s talk about safety. Ever noticed how the back of a lot of horse care products boldly warns: KEEP AWAY FROM FLAME? Yikes, right? If your horse’s liniment doubles as a fire hazard, that's a pretty big red flag. But with Draw It Out® and ShowBarn Secret®, you’ll never see warnings like that because we don’t load our products with volatile chemicals or flammable solvents. Just clean, safe, naturally derived ingredients you can trust around your horse, your barn, and yes—even your barn cat!

Ingredients You Can Trust

Transparency isn't just about what we don't use—it's about proudly sharing what we do use. Our products are brimming with natural, trusted ingredients that have been used for centuries to promote health and healing.

Manuka Honey: Known for its powerful antibacterial and antimicrobial properties, this superstar ingredient features prominently in MasterMudd™ EquiBrace™ and Silver Hoof EQ Therapy®, offering superior wound healing and moisture retention​.

Arnica: Famous for reducing inflammation and promoting blood flow, Arnica is a cornerstone in products like MasterMudd™ and Rapid Relief Restorative Cream, helping to alleviate discomfort caused by sore muscles and joints​.

Aloe Vera & Chamomile: Soothing, hydrating, and anti-inflammatory, these botanicals are essential in our skin and coat products, offering relief from irritation while nourishing the skin​.

Essential Oils: From Eucalyptus to Cedarwood and Thyme, our essential oil blends not only smell fresh but also offer natural antibacterial, antifungal, and soothing properties. Our Breathe to Run respiratory salve harnesses these oils to open airways and enhance respiratory health, naturally​.

Safe for Shows, Safe for Every Day

We know that your horse isn't just a pet—they're a partner in competition and in life. That's why all our products, from liniments to shampoos, comply with FEI regulatory lists. You can trust that our products won’t just help your horse feel and perform their best—they’ll do so without jeopardizing competition eligibility​.

For You, For Your Horse, For the Planet

Beyond efficacy and safety, we’re committed to sustainability. By using naturally sourced, minimally processed ingredients, we ensure that our products are as kind to the environment as they are to your horse. Our Citraquin® Insect Defense Spray, for example, relies on natural essential oils like Citronella and Cedarwood for pest control, avoiding harmful pyrethrins and industrial pesticides​.

Why Transparency Matters

In the world of horse care, it’s easy to be overwhelmed by flashy marketing and hard-to-pronounce ingredients. At Draw It Out®, we cut through the noise. No bloated labels, no hidden chemicals, no warnings about flammability—just premium, naturally derived ingredients that you can trust.

Our mission is simple: to create products that work—without compromise. Whether you're treating a sore leg, shining a show coat, or soothing irritated skin, you’ll always know exactly what’s in the bottle and how it’s helping your horse.

So next time you reach for a Draw It Out® or ShowBarn Secret® product, you’re not just giving your horse the best—you’re giving them the truth.