Draw It Out® | Founder

Jon Conklin — Revolutionizing Horse Health Care

Founder of Draw It Out® and related brands built for real riders—not influencers. The mission is barn-simple: calm application, clean wraps, thin coats, repeatable routines. No burn. No sting. No perfumes or dyes.

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Origin Story Operating Principles Innovation Playbook The DiO® System Dealers & Partners Giveback FAQ

Origin Story — Built in the Barn, Proven on the Road

Real Riders First

Draw It Out® started with a simple observation: horses accept care when it’s quiet and predictable. That means scent-neutral formulas and thin, even coats that set fast and play nice with wraps and tack.

Evidence in the aisle

No Drama, Just Results

We cut the theatrics—no menthol “burn,” no alcohol sting, no perfumes or dyes. Clean labels and barn-simple directions make routines stick.

Show-smart by design

Brand DNA: Loyalty · Innovation · Story · Deep Care.


Operating Principles (Trailboss Edition)

  • Rider reality over lab theory: Ten-minute windows. Mud, miles, and show week pressure.
  • Calm horses win: Scent-neutral mindset. No burn, no sting. Better compliance.
  • System > standalone: Whole-body cool → targeted step → thin support. One wrap medium at a time.
  • Plain-language labels: Directions, guardrails, and order of operations you can follow half-asleep after a long haul.
  • Dealer honor code: Fair margins, clean assets, and a clear MAP standard.
  • Fast, honest logistics: Free Economy at $50+ in the lower 48 (details).

Innovation Playbook — How We Build

  1. Observe: Barn rides, show pens, and haul days reveal what actually breaks routines.
  2. Prototype: Iterate toward thin, wrap-friendly coats and predictable dry times.
  3. Field-test: Barrel, rope, ranch, H/J, dressage, trail. Collect rider notes; refine or cut.
  4. Scale: Launch with clear labels, safety guardrails, and dealer-ready assets.
Straight talk: Topicals support comfort and routine—they don’t diagnose, treat, cure, or prevent disease. Loop in your veterinarian as needed.

The DiO® System — Simple, Repeatable, Effective

Step 1 — Whole-Body Cool

IceBath™ 128oz Cooling Body Wash Refill (RTU or 1:10 sponge). Air dry—no rinse.

Step 2 — Target Hot Zones

CryoSpray® on tendons, fetlocks, stifles, hamstrings. Let dry fully.

Step 3 — Thin Support

Draw It Out® Gel—sheen, not frosting. Wrap only over set, clean coats.

Shop the Equine Line Post-Ride Map Ingredients & Standards

Dealers & Partners — Ride for the Brand

Wholesale

Clean shelves, fast turns, fair margins. Start with our terms and price standards.

Wholesale Terms MAP Guide

Assets & Safety

Use approved copy and visuals. Keep safety guardrails in your listings and booths.

Safety Guide Request Assets
Partner Inquiry

Giveback — More Than Horse Care

Angus Angels Fund

Small, fast assistance—feed cards, supplies, micro-grants—for riders, barns, and rescues in a bind.

Learn More Give

Dalo Acres Animal Sanctuary

Care with dignity for animals that need a soft landing. Built on loyalty and quiet stewardship.

Our Care Ethos

FAQ

What does “thin, wrap-friendly” really mean?
Apply a light sheen, not a paste layer. Let it set before tacking or wrapping. Clean materials; even tension; recheck at ~12 hours.
Do you use perfumes, dyes, menthol, or alcohol for “feel”?
No perfumes or dyes. No menthol “burn.” No alcohol sting. We design for calm acceptance and show-smart routines.
Can I wrap over Draw It Out®?
Yes—when applied thin and allowed to set. One wrap medium at a time; don’t stack gel/liniment directly under poultice.
Is this medical treatment?
No. Our topicals support comfort and routine; they don’t diagnose, treat, cure, or prevent disease. Consult your veterinarian for medical advice.
How do I connect about speaking or partnerships?
Email hello@drawliniment.com with topic, date, and goal. We’ll respond quickly.

Safety & Straight Talk

  • Use on intact, clean, dry skin only. Keep out of eyes and off open/deep wounds.
  • Apply thin, even coats; allow each step to dry before the next. Clean wraps if used.
  • Store sealed, at room temp, away from direct sun. Keep out of reach of unattended animals and children.

Brand DNA: Loyalty · Innovation · Story · Deep Care. If it’s not good for the animal or the rider, it’s not in the bottle.

 

Draw It Out®

Calm Care. Clear Routine.

Purpose-built horse care for repeatable barn routines without the old-school burn, sting, or heavy medicinal smell. Follow the current product label and verify competition rules before every event.

From the barn aisle to the show pen, Draw It Out® stands for one simple idea. Take care of the horse in front of you.

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Routine first

Built for repeatable routines, not hype.

Real riders

Made for everyday horse people who do the work.

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