Liniment Gels
Explore the Draw It Out® liniment gel lineup for everyday use, post-work routines, and targeted recovery support.
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Can you believe it’s been a whole decade since we started Draw It Out®? That’s right, ten years of highs, lows, and a bit of everything in between. It's like we've been on a marathon with a few extra hurdles tossed in for fun!
Remember when we thought a good logo was any squiggle that looked cool on a napkin? Oh, how young we were! Draw It Out® began with a serious goal but a not-so-serious understanding of graphic design. Our early logo misadventures were, let’s say, “educational.” Each redesign got a little less cringe-worthy, and thankfully, we’ve settled on something pretty awesome now.
We’ve had our fair share of cake-and-champagne moments, like launching our first big products and getting them into major retailers. Each product release felt a bit like sending our kids off to college—proud, hopeful, and slightly terrified. There’s nothing quite like the blend of excitement and nerves that comes with watching your hard work hit the shelves.
What’s a journey without a few plot twists? We’ve navigated through a maze of lawsuits that felt more like a soap opera than real life. Think of it as our crash course in Legal Jargon 101. Also, we’ve mixed up more failed formulas than a mad scientist. But hey, every misstep gave us a heap of insights, and every odd partnership taught us a little more about who not to invite to our next party.
The real MVPs? You guys—our community. Your stories about how our products have helped your horses are what keep us motivated. Whether it's reducing aches or just making bath time less of a WWE match, we love hearing from you. And when we're not in the lab, we’re out there supporting local shows and munching on concession stand snacks.
Looking ahead, we’re as excited as a kid with a new pony. We're doubling down on innovation, using everything we've learned from our not-so-great ideas to fuel better ones. Here's to future products that are as dependable as a trusty steed! Looking back, it's been a bit like riding a rollercoaster blindfolded—thrilling, unpredictable, and a total blast. We've laughed, we've cried, and we've definitely face-palmed. But through it all, we’ve learned how to make products that truly make a difference.
A huge shout-out to everyone who's ridden this roller coaster with us. Your support means more than we can say in this tiny conclusion. As we pop the cork on this 10-year celebration, we’re buzzing with excitement about what the next decade brings. Join the party! We’re rolling out some killer anniversary promos, and we’d love to hear your Draw It Out® tales. Drop us a line, or better yet, let’s chat at our next event.
Here’s to another decade of fun, growth, and a few good laughs!

This article gives you the background. If you are ready to put the idea into a real horse care routine, these are the next places most riders should go.
Explore the Draw It Out® liniment gel lineup for everyday use, post-work routines, and targeted recovery support.
Shop liniment gelsMatch your horse’s workload, age, routine, and care goals to the Draw It Out® products that make the most sense.
Use the finderLearn how riders support soundness, comfort, and consistency before little issues become bigger problems.
Read the guideReal Barn Proof
Real riders. Real horses. Real routines. These clips rotate automatically so the proof stays fresh without weighing the page down with a long feed.
Why this matters: good horse care should make sense outside the ad. These clips show the kind of everyday use that builds trust one barn at a time.
Further Reading
Horse care works better when the next step is clear. These related reads help connect today’s topic to better daily decisions in the barn.
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Read articleStart with the principle, then build the habit. The right article should make the next barn decision easier, not more complicated.
Next Step
Simple care guides, practical product paths, and rider-trusted tools built for real horses and real routines.
Good care gets easier when the next step is obvious. Read the guide, match the routine, then choose the format that fits how your barn actually works.
Recovery Routine
Want a smarter way to think through post-ride care, heat, swelling, leg support, and daily recovery decisions? Start with the Performance Recovery Hub.
Better recovery starts with a repeatable routine. The hub gives riders a clearer path from workload to product format to aftercare timing.
Rider Favorites
Four core Draw It Out® staples riders keep close for daily recovery routines, wash rack use, targeted support, and quick barn-side care.
Stay-Put Gel
The everyday liniment gel format riders reach for when they want targeted, no-mess application.
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Mix Your Way
A flexible concentrate for riders who want to mix their own routine around workload and barn needs.
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Ready To Use
A ready-to-use spray format for quick application after work, travel, turnout, or daily care.
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Cooling Brace
A cooling body brace spray for riders who want a fast, practical option after hard work or hot days.
View productFormat matters. Gel, concentrate, ready-to-use spray, and cooling spray each solve a different barn problem. Pick the one your routine will actually use.
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