DIO

Ten Years of Draw It Out®: A Decade of Determination, Discovery, and Delight

Can you believe it’s been a whole decade since we started Draw It Out®? That’s right, ten years of highs, lows, and a bit of everything in between. It's like we've been on a marathon with a few extra hurdles tossed in for fun!

The Early Days: Napkin Dreams and Logo Laughs

Remember when we thought a good logo was any squiggle that looked cool on a napkin? Oh, how young we were! Draw It Out® began with a serious goal but a not-so-serious understanding of graphic design. Our early logo misadventures were, let’s say, “educational.” Each redesign got a little less cringe-worthy, and thankfully, we’ve settled on something pretty awesome now.

Milestones: Cake, Champagne, and College Send-Offs

We’ve had our fair share of cake-and-champagne moments, like launching our first big products and getting them into major retailers. Each product release felt a bit like sending our kids off to college—proud, hopeful, and slightly terrified. There’s nothing quite like the blend of excitement and nerves that comes with watching your hard work hit the shelves.

Plot Twists: Lawsuits, Formulas, and Odd Partnerships

What’s a journey without a few plot twists? We’ve navigated through a maze of lawsuits that felt more like a soap opera than real life. Think of it as our crash course in Legal Jargon 101. Also, we’ve mixed up more failed formulas than a mad scientist. But hey, every misstep gave us a heap of insights, and every odd partnership taught us a little more about who not to invite to our next party.

The Real MVPs: Our Community

The real MVPs? You guys—our community. Your stories about how our products have helped your horses are what keep us motivated. Whether it's reducing aches or just making bath time less of a WWE match, we love hearing from you. And when we're not in the lab, we’re out there supporting local shows and munching on concession stand snacks.

The Future: Innovation and Excitement

Looking ahead, we’re as excited as a kid with a new pony. We're doubling down on innovation, using everything we've learned from our not-so-great ideas to fuel better ones. Here's to future products that are as dependable as a trusty steed! Looking back, it's been a bit like riding a rollercoaster blindfolded—thrilling, unpredictable, and a total blast. We've laughed, we've cried, and we've definitely face-palmed. But through it all, we’ve learned how to make products that truly make a difference.

A Toast to Ten Years and Beyond

A huge shout-out to everyone who's ridden this roller coaster with us. Your support means more than we can say in this tiny conclusion. As we pop the cork on this 10-year celebration, we’re buzzing with excitement about what the next decade brings. Join the party! We’re rolling out some killer anniversary promos, and we’d love to hear your Draw It Out® tales. Drop us a line, or better yet, let’s chat at our next event.


Here’s to another decade of fun, growth, and a few good laughs!

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Simple care guides, practical product paths, and rider-trusted tools built for real horses and real routines.

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Draw It Out® 16oz Liniment Gel | Daily Horse Care

Stay-Put Gel

16oz Liniment Gel

The everyday liniment gel format riders reach for when they want targeted, no-mess application.

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Draw It Out® 32oz Horse Liniment Concentrate | Spray, Wrap & Soak

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32oz Concentrate

A flexible concentrate for riders who want to mix their own routine around workload and barn needs.

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Draw It Out® RTU Spray 24oz | Ready-to-Use Liniment Spray

Ready To Use

24oz RTU Spray

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CryoSpray® by Draw It Out® 24oz | Cooling Body Brace for Horses

Cooling Brace

CryoSpray

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Best next move: use the Solution Finder first when the issue is unclear. Go straight to the liniment gel collection when you already know the format you want.