The Evolution of a Brand Built by Love
Every strong brand has a past. Ours started rough, hit a legal curveball, and matured into the quiet confidence you see today. This is how Draw It Out® became a mark riders trust—because it’s a brand built by love.
Chapter One — The Honest Start
We didn’t start with polish. We started with purpose. The first Draw It Out® logo was born the same place our products were—the barn aisle, between long days, longer hauls, and the unglamorous work that makes good rides possible. It wasn’t elegant. But it was honest, and it got us moving.
Truth over trend. From day one, we chose naturally derived formulas, show-safe discipline neutrality, and education riders could actually use. The logo didn’t make that promise; our results did.
Chapter Two — The One We Couldn’t Keep
Growth arrived. So did a more polished mark—cleaner lines, sharper edges, and the feeling that we’d “made it.” And then reality hit: legal constraints meant we couldn’t use it. Painful? Absolutely. Valuable? Even more so.
We don’t display that second logo here because we still can’t legally use it. The lesson stands without the picture: protect what you build, and keep building.
That moment reframed our identity. If our products are crafted with precision and patience, our brand should be too—measured, protected, and built to last.
Chapter Three — The Mark We Carry Forward
Our current Draw It Out® mark is simple, sure, and quietly confident—just like the way our products work: no sting, no sizzle, no gimmicks. It’s the visual shorthand for what riders tell us every day: this works, and it respects my horse.
We built more than recognition—we built trust. From the green cap on a bottle to a sticker on a tack trunk, this mark signals naturally derived care, research-driven iteration, and service that treats every customer like a teammate.
What This Means for Riders
- Clarity: What’s on the label matches what’s in the bottle.
- Consistency: The routine stays simple and show-safe.
- Care: Horses first, always—because this is a brand built by love.
What This Means for Dealers
- Pull-Through: Riders ask for Draw It Out® by name.
- Confidence: Clean identity, strong story, loyal repeat buyers.
- Support: Education-forward assets and real customer service.
Elevate Every Ride. A tagline is just words unless you live it. Our mark is a reminder that we do.
Brand FAQs
Why share the logo evolution now?
Because a brand’s mark should tell the truth. Ours started rough, learned hard lessons, and matured. That arc mirrors our product philosophy—refine relentlessly, keep what works, remove what doesn’t.
What does “Brand built by love” mean to Draw It Out®?
It’s the reason we exist. We build for everyday horse people who do the work, rain or shine. It guides our naturally derived choices, our testing, and our service. It’s also the spirit behind the Angus Angel Fund—giving back to dogs in need through Draw It Out® K9 Care Solutions.
Where can I find Draw It Out® products?
Shop direct on our site or through our worldwide dealer network. Use our Store Locator to find a retailer near you.
What product best represents the mark today?
Our flagship Draw It Out® 16 oz Gel—sensation-free, show-safe, and dependable. Deep Relief in Every Drop.
From the First Mark to This Moment
Thanks for riding with us—through the rough draft, the legal lesson, and into the logo we’re proud to carry. Same heart. Sharper tools. Better care.
Explore the 16 oz Gel Visit the Real Rider Resource
Prefer to shop locally? Find a dealer.
