By Jon Conklin • Updated • 4–6 min read
Brands talk. Cowboys do. These are the non-negotiables that guide Draw It Out®—from how we build products to how we shake hands: Loyalty Innovation Story Deep Care.
We ride for the brand and the people who ride with us—dealers, trainers, weekend warriors, and the crews who muck stalls at 5 a.m. Loyalty means standing behind our word, our warranty, and our folks when things get bumpy.
Progress without drama. We build sensation-free, show-safe solutions that work in the real world—clean, targeted, and predictable. No gimmicks. No glitter. Just better rides and faster recovery.
Products must earn barn space. If it doesn’t help today, it doesn’t ship.
Clear directions, fewer steps, products that play well together on show week.
We honor the people behind the runs—horses, riders, parents, saddle makers, and the quiet hands who make performance possible. We communicate with clarity and grit: what it is, why it matters, how to use it.
Care is our north star. We respect the animal, the schedule, and the budget. Our routines aim for calm bodies and clearer minds—because a willing horse is the best marketing in the world.
Clear labels. Straight talk. If we miss the mark, we fix it fast.
We don’t quit on tough weeks or tough problems. We keep showing up.
We back junior riders, hard-working barns, and the people who keep events alive.
Choices that respect animals, customers, and the places we ride—today and ten years from now.
Questions or ideas? Reach out—we listen.
Dealers, trainers, teams—want our values at your event or program? Let’s talk.
No heat, no sting, no ice-tingle. Calm, predictable post-work care that helps horses settle and focus.
Fair programs, fast support, clear expectations—and we stand behind orders when schedules or supply get western.
Talk to us. We’ll help adjust the routine or make it right. Integrity isn’t a slogan—it’s a policy.
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