Values only matter when they guide decisions. These four sit at the center of every formula we build and every handshake we make. LoyaltyInnovationStoryDeep Care
Loyalty
Loyalty means showing up for riders dealers trainers teams and the folks who keep horses healthy day to day. When someone chooses Draw It Out we treat that as a partnership not a transaction. We back our word our warranty and our people.
When you ride with us we ride with you.
Innovation
Innovation here does not mean noise. It means progress without unnecessary sensation. We focus on clean predictable formulas that support horses through real miles and real workloads.
Function First
Products must earn space in the barn. If it does not help today it does not ship.
Simple by Design
Clear routines fewer steps and products that work together without confusion especially during show weeks.
Story
Every bottle carries stories. Horses that keep trying. Riders who keep showing up. Families who make it possible. We honor those stories with clarity and direct communication about how our products work why they matter and the role they play in long term performance.
Deep Care
Deep Care means respecting the animal the rider the budget and the schedule. We focus on calm bodies and clear minds. A horse that feels good is the foundation for everything else.
Show safe by default. Formulated to be sensation free. Riders should confirm rules for their specific event.
Skin barrier respect. Products that stay where applied and clean up easily.
Education over hype. We teach timing layering and restraint because better routines lead to better rides.
How We Operate
Integrity
Clear labels honest communication and fast corrections if something goes off track.
Consistency
Same quality bottle to bottle batch to batch. Predictability is part of the care routine.
Community
Support for junior riders hardworking barns and the people who make events possible.
Stewardship
Choices that respect animals customers and the places we ride today and in the future.
Our Promises
No drama. Only results. Calm sensation free care that helps horses recover without chaos.
Rider first service. Help from people who understand stall rows jackpots and show schedules.
Continuous improvement. Input from real riders shapes every upgrade and every new idea.
It stays on the legs longer and can be used on cuts and bumps
Appreciate that, Sandra! Our gel was made to stay put and do its job—whether it’s on legs after a hard ride or a few pesky bumps that need some care. Thanks for trusting Draw It Out® to keep your horse feeling their best.
