Our Roots

At Draw It Out®, horses aren't just part of our business—they're part of who we are. We've spent a lifetime in the barn, on the trail, and in the arena. From rehabbing rescues to weekend rides and everything in between, our story is built on real-world experience across every corner of the horse world. We’ve lived it, not just studied it.

Know Who We Are

 

This isn’t some faceless brand run by a boardroom. My name’s Jon Conklin, and I founded Draw It Out® because the market was flooded with products that didn’t do what they promised—or worse, that weren’t safe for the animals we love. I built this company for real riders, not influencers. For the folks who are out feeding before the sun’s up and still brushing legs in the dark.

I’ve walked the same dirt you do. I’ve hauled horses cross-country. I’ve sat in the vet’s office wondering what else I could’ve done. That’s why I’ve poured everything I have into developing products that actually help—without the BS.

We’re not owned by a conglomerate. We don’t hide behind stock images and stock answers. Our team is small, mighty, and passionate about making a difference—for horses, riders, and the future of this industry.

Are Our Products the Best?

Maybe. That’s for you to decide. We believe in them—fully, completely, and without hesitation. Do they work? Absolutely.

You’ll hear us use words like best, proven, and trusted—and we say it because we mean it. These aren’t buzzwords to us. They’re battle-tested truths from barns across the country. But we also know no product is right for every horse or every rider. And that’s okay. We're not trying to be everything to everyone—we’re just here to be the right thing for the right folks. The ones who care deeply, like we do.

Our Mission

Everything we do starts with one goal: to care for horses better. That means no gimmicks, no shortcuts—just proven, naturally derived solutions grounded in science. We believe that great care begins with the basics: clean water, quality forage, proper shelter, smart supplementation—and products that work as hard as your horse does.

Our Impact

We don’t just serve the equine community—we stand up for it. Through education, advocacy, and consistent support, we strive to be a force for good. Every bottle of Draw It Out® helps fund real change—from grassroots rescues to sanctuary support. When you ride with us, you're riding for something bigger.