Draw It Out® Dealer Toolkit – Store Locator & Promotion Tools

Dealer Toolkit | Launch, Merch, & Sell-Through | Draw It Out®
Draw It Out® — Retail Partner Hub

Dealer Toolkit

Launch in a week. Set a clean shelf. Train the team. This toolkit gives you the plan, the talking points, and the customer-facing guides to move product—without the drama.

Recovery Loop Wrap Method Layering System Hot Weather Care 16oz Gel Page Canada
7-Day Launch Shelf Sets Staff Training Marketing Assets FAQ

Deep Relief in Every Drop. Elevate Every Ride.

Plan

7-Day Dealer Launch

  1. Day 1: Confirm Good/Better/Best set. Print shelf tags.
  2. Day 2: 5-minute staff huddle (links below).
  3. Day 3: Set & face the shelf; add a counter feature.
  4. Day 4: Post a quick reel with “No sting. No scent.”
  5. Day 5: Micro-clinic: wraps or recovery Q&A.
  6. Day 6: Staff quiz (3 questions) + refresh story.
  7. Day 7: Review & reorder; plan next demo.

Keep it simple and repeat monthly.

Merch

Shelf Sets (Good / Better / Best)

  • Good (Core): 16oz Gel (face 3–4), Rapid Relief Cream, SilverHoof EQ Therapy®.
  • Better (Add Education): Core + small counter sign “No sting. No scent.” + QR to Recovery Loop.
  • Best (Feature): Better + sidecap/clip strip near wraps; gel eye-level; barrier & skin support to the right.

Block the brand together. Keep refills behind or in overstock—always faced forward.

Training

5-Minute Staff Huddle

  1. Read: 16oz Gel page (30s).
  2. Walk: Recovery Loop (60s).
  3. Safety: Wrap Method (90s).
  4. Heat: Hot Weather Care (60s).
  5. Close: “No sting. No scent. Stays where you put it—wrap-ready once absorbed.”

Ask each team member to demo the 20-second story with a smile.

Top Questions

20-Second Answers

  • What’s different? Sensation-free, odorless, colorless; gel stays put; wrap-ready after absorption.
  • How do I use it? Thin layer → absorb → gear on. Pre- and post-ride. See Recovery Loop.
  • Wrap-safe? Yes—intact skin, thin product, even tension; recheck at 15–30 minutes.
  • Show-friendly? Built for tight timelines and shared barns; always follow current rules.
Customer Links

Share These Pages

In-Store Scripts

Three Quick Lines

  1. Intro: “No sting. No scent. Stays where you put it.”
  2. How: “Thin layer → absorb → gear on. Wrap-ready once dry.”
  3. Close: “If you want a calmer routine, this is your gel.”

Train to these lines for fast, consistent customer experiences.

Why Sensation-Free Wins at Retail

Draw It Out®

Calm, Clean, Show-Friendly

  • No hot/cold tingle—fewer reactions.
  • Odorless, colorless—no perfume cloud.
  • Wrap-ready once absorbed; stays where applied.
Typical Menthol/Capsaicin

Tingle, Smell & Slide

  • Noticeable tingle not every horse tolerates.
  • Often scented; residue or dye can transfer.
  • More prone to slide under heat/pressure.

Dealer FAQ

What’s the best starter set?

Good/Better/Best above. Keep 16oz Gel eye-level; place barrier (Rapid Relief) and skin support (SilverHoof EQ Therapy®) to the right. Add a small counter feature if space allows.

How do we educate customers quickly?

Use the three-line script and point to our Recovery Loop, Wrap Method, and 16oz Gel pages with a QR. Run 5-minute team refreshers weekly.

Canadian orders?

Route through our Canadian distributor for fastest fulfillment. See the Draw It Out® Canada page.

Reminder: Thin gel → allow full absorption → gear on. Keep slick product out of high-friction tack contact if it reduces security.

Not a drug. Not intended to diagnose, treat, cure, or prevent disease. Always follow current show rules and consult your veterinarian for medical questions.

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