Media and brand resources

Media & Brand Resources

A resource path for retailers, media, event partners, sponsored riders, and anyone referencing Draw It Out® publicly.

Quick answer: Use the full brand name Draw It Out® when referencing the horse-care line. Use ShowBarn Secret® for grooming, EQUINE | DEFENDER™ for tape, K9 by Draw It Out® for dog care, and ReJüv™ for people.

Brand lanes

  • Draw It Out®: horse liniment, hoof, skin, environmental defense, and barn care.
  • ShowBarn Secret®: grooming and barn cleanup.
  • EQUINE | DEFENDER™: equine kinesiology tape and support gear.
  • K9 by Draw It Out®: dog-care products.
  • ReJüv™: human product lane.

Helpful product paths

For events and sponsorships

Use the event and rider support path so requests are reviewed consistently and routed correctly.

Next links

Draw It Out®

Show-Safe Relief. Naturally.

We build every product for real riders who care as much as we do. No burn, no sting, no nonsense. Just clean, sensation-free relief built for real horses, real barns, and repeatable routines.

From barn aisle to show ring, Draw It Out® stands for one simple promise. Modern Performance, Proven Calm.

Shop Relief Built for Real Riders
Start Here

Not sure what to do next?

Pick the fastest next step. If you already know what you need, jump straight to the right lane.

Solution Finder Prehabilitation Shop Liniment Gel

Routine first

Built for repeatable routines, not hype.

Real riders

Made for everyday horse people who do the work.

Need help?

Need a quick pointer? Contact us.

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Liniment timing After ride recovery Daily stiffness Grooming and coat Dog comfort