We’re not chasing end‑caps; we’re building barns. Independent dealers, rider education, and price integrity over shelf politics—every time.
Our products belong in conversations, not planograms. Independent dealers and pro barns know the routines—thin layer, intact skin, dry‑to‑touch before wraps—and they teach them.
We won’t trade rider trust for a bargain bin. We protect fair pricing so your local dealer can carry, teach, and stand behind the bottle.
Right products, right sizes, right seasons—kept moving by people who ride. That’s how you avoid dusty shelves and get what your program actually needs.
We invest in real riders—4‑H, jackpots, rodeos, clinics. That’s our “marketing spend,” not paying for aisle headers that don’t know a stifle from a splint.
Walmart® is a registered trademark of Walmart Inc. Mention here is for clarity only—no affiliation or endorsement.
New to our routines? Start with How to Use Liniment and the Recovery Loop.
Get tools: Dealer Toolkit • Add our products: Contact Us
Hand this page to your feed/tack store and tell them we back dealers who back riders. We’ll help them stock smart and teach well.
We’re not anti‑anyone—we’re pro‑rider. Walmart® name used for clarity only; no affiliation.
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