Selective partnerships only
We offer selective co-development and manufacturing partnerships for qualified operators in equine and canine care.
This is not an open call for ideas. It is a structured process for serious brands, retailers, founders, and professionals who see a real market need and are prepared to invest in building it correctly.
Every outside project begins with an application. Qualified concepts may then be invited into a paid strategic formula and feasibility review.
The standard
Our process is designed to protect time, focus, and execution quality. We do not offer casual brainstorming, unpaid product consulting, or open-ended idea development.
We work with a limited number of partners whose concepts show clear commercial potential, strong category fit, and operator readiness.
Plainly said
If you are serious, prepared, and commercially grounded, this may be a fit. If you are looking for free advice, speculative exploration, or a shortcut around development realities, it is not.
Who this is for
Who this is not for
How it works
Every outside project moves through a clear qualification sequence. That keeps the work serious and the standards high.
Every inquiry begins with a formal application. We review concept strength, category fit, commercial potential, and operator readiness.
Qualified applicants may be invited into a paid strategic formula and feasibility review to assess likely path, complexity, and overall fit.
Accepted concepts may move into either a manufacturing partnership model or a custom client-owned development model.
Approved projects move toward packaging, bottling, manufacturing coordination, and where appropriate, launch support.
Entry point
The first serious step is a structured strategic formula and feasibility review. This is not a casual consult. It is designed to quickly determine whether a concept has the commercial logic, category fit, and production practicality to justify deeper work.
Initial review fee
This fee is credited toward the next phase if the project is accepted and both parties choose to proceed.
Built to filter for seriousness, not curiosity.
Path one
Designed for partners who want a faster, more efficient route to production under agreed commercial terms.
Path two
Reserved for higher-investment projects where customized development and defined ownership structure are central to the opportunity.
Standards
We do not offer open-ended exploratory calls prior to qualification and paid review.
Requirements
Packaging, manufacturing, and production minimums may apply depending on the project structure and format.
Selection
We reserve the right to decline projects at our discretion based on fit, readiness, category alignment, or commercial practicality.
Why people work with us
We understand the difference between an idea that sounds interesting and a product that can actually earn its place in the market.
We care about category fit, practical use, positioning discipline, packaging logic, production reality, and whether the product deserves to exist in the first place.
That is the standard.
Important notes
FAQ
No. We take on a limited number of outside projects each year and only move forward with concepts that show strong fit, readiness, and commercial logic.
The fee is credited toward the next phase if the project is accepted and both parties choose to proceed. It is not a casual consult fee and not a guarantee of acceptance.
Possibly, depending on the project path. Some projects are better suited to a manufacturing partnership model, while others may move into a custom client-owned development structure. Ownership terms are defined before development begins.
No. We do not offer open-ended exploratory calls before qualification and paid review.
Qualified concepts typically move through a structured verification process before production planning. Timelines vary by complexity, but this is not designed for rushed, speculative projects.
Apply for consideration
Start with the application below. If your opportunity appears to be a fit, we will let you know whether it merits the next step.
Please do not apply if you are looking for free product advice, casual brainstorming, or a shortcut around development realities.
We build every product for real riders who care as much as we do. No burn, no sting, no nonsense. Just clean, sensation-free relief that’s safe for every horse in every ring.
From barn aisle to show ring, Draw It Out® stands for one simple promise. Modern Performance, Proven Calm.
Shop Relief Built for Real RidersPick the fastest next step. If you already know what you need, jump straight to the right lane.
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