THE SPARK (JON’S BRAIN, UNFILTERED)

The best products don’t start in labs. They start in barns. They start when Jon watches a horse wince on the trailer ramp or hears a groom mutter, “I wish something just… worked.”

That’s the moment. Not a marketing meeting. Not a whiteboard.
Just a gut-level “We can do better.”

The idea gets scribbled down somewhere between a feed invoice and a truck stop napkin. And then it begins.

Not with “how do we make money,”
But “how do we fix this—for real?”

WHERE THE MAGIC ACTUALLY HAPPENS

Stall 33 is where we build things. It’s our R&D skunkworks—the product lab, field-testing HQ, and experimental torture chamber rolled into one.

Every idea enters this phase like a freshman bull rider—cocky, wide-eyed, and ready to get wrecked. And most do.

We blend, tweak, burn it down, start again. Because our standard isn’t “does it exist?”
It’s “would I put this on my own horse in a crisis?”

NO KITCHEN-TABLE CHEMISTRY ALLOWED

Time for a little shade.

There’s a dark side to the “natural product” boom—and it lives on Instagram.

It looks like this:
Somebody buys a few gallons of aloe, drops in essential oils like they’re flavoring kombucha, stirs it with a salad spoon, and slaps a sticker on it called “EquiGlow PowerBalm Supreme.”

They call it a brand. We call it a liability.

At Draw It Out®, we don’t rebottle mystery goop. We don’t white-label from dusty back catalogs. And we sure as hell don’t mix product next to a family dinner.

We work with real chemists in real labs with real accountability.
Every batch is traceable. Every blend is intentional.
No capes. No candles. No cauldrons.

THE COWBOY GAUNTLET

Now comes the part the suits can’t handle.

We send the prototypes into the wild—into show barns, rodeo rigs, rehab barns, and dusty backcountry tack rooms.

Here’s the criteria:

Does it work when the stakes are high and time is short?

Can a half-sleeping ranch hand use it without instructions?

Will the horse flinch, fuss, or lick it like a popsicle?

We don’t do focus groups. We do feedback from folks who’ve hauled a colicky horse at midnight with $27 in their checking account and a prayer on the dash.

If the product flops here? It's dead.

PACKAGING THAT SURVIVES ACTUAL BARN LIFE

This ain't lifestyle-brand lip gloss.

We obsess over:

Whether the label stays on in a fly-sprayed tack room

If the pump clogs mid-wrap

If the bottle leaks in a grooming bag during a 6-state haul

And the words on that label? We write those ourselves.

No third-party fluff. No AI nonsense. Every word is a promise backed by sweat, science, and second opinions from grizzled farriers.

MANUFACTURING WITHOUT THE MYSTERY MEAT

Let’s talk about where this stuff is actually made.

Not in a garage. Not next to someone’s kombucha setup.
Not on the same table where Aunt Carol makes Christmas fudge.

Our products are made in clean, certified facilities where “good enough” isn’t on the checklist.

GMP-compliant operations

Precise ingredient handling

Batch-level documentation

If there’s a problem, we trace it. If there’s a win, we scale it. If something ain’t right, we shut it down. That’s how grown-up companies roll.

LAUNCHED WITH PURPOSE, SOLD WITH PRIDE

We don’t just box it up and drop it into cyberspace.

We build the launch from the ground up:
📦 Dealer materials
🎯 Customer education
🤝 Real-world support
💬 Relatable storytelling

Because we’re not just shipping product.
We’re shipping trust.

Every bottle you see on a store shelf or in a barn aisle came through all 7 of these brutal, beautiful steps. And that’s why it actually works.

TL;DR (BECAUSE YOU’RE BUSY)

All this fancy talk means one thing:

❌ Our products aren’t made in a garage next to rat poison

❌ They aren’t relabeled bargain-bin slop

❌ They aren’t whipped up by someone who read one blog post and calls themselves a “formulator”

✅ They’re built from scratch.
✅ They’re tested in the real world.
✅ They’re made with your horse in mind—and our name on the line.

We didn’t build this brand to slap our logo on dollar-store blends.
We built it to fix what’s broken—with care, precision, and a little cowboy grit.