Why We Created the Gel (After the Concentrate) — A Founder’s Note | Draw It Out®

Founder’s Note

Why We Created the Gel (After the Concentrate)

I started Draw It Out® with a simple rule: listen to riders. In the early years I was on the road 200+ days a year—tack stores, stalls, warm-up pens, parking lots at midnight. The Concentrate earned its place first. The Gel came next because you asked for it.

Sensation-Free Wrap-Friendly No Dyes Show-Aware

This is the Draw It Out® way: build what the day actually demands, not what looks good in a boardroom deck.

From Jon

“The barn aisle is our R&D lab.”

Concentrate solved cost and coverage—great for big strings, post-work rinse-downs, and smart mixing. But I kept hearing the same field notes:

  • “I need something that stays put on a specific area.”
  • “No sting. No minty cloud. Nothing that sets off my horse or my allergies.”
  • “I want to use it under a thin wrap without gunk.”

That’s the Gel. Same Draw It Out® philosophy—steady relief without drama—in a format you can place precisely and trust on show day.

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Real-World Roadmap

Why MasterMudd™ Is Bentonite-Clay-Free

In those same conversations, riders told me traditional clay-heavy poultices slowed them down:

  • Harder cleanup and extra water at shows.
  • Added weight and mess under wraps.
  • Moisture trapped where they wanted breathability.

So we built MasterMudd™ EquiBrace to be targeted, practical, and clay-free. On. Off. Done. That’s progress you can measure in minutes, not marketing words.

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Timeline

How Rider Feedback Became Formulas

Day 0–100: Concentrate wins barn economics. Feedback begins: “Love the value—need targeted placement.”
Day 100–180: Field trials with wrap-friendly, no-sting prototypes. Night-checks & haul-day tests.
Day 180–240: Gel locks in: sensation-free, no dyes, calm application. Packaging tweaks follow (better pumps, clean dispense).
Next Up: Bentonite-free poultice logic becomes MasterMudd™—fast on/fast off, targeted, no pointless mess.

We keep the loop open. If your routine exposes a friction point, tell us. That’s how the roadmap writes itself.

Our Lens

The Product Principles We Don’t Bend

  • Show-aware, always: Calm application, neutral scent, no show-ring drama.
  • Functional formats: Concentrate for coverage; Gel for precision; specialty tools where they save time.
  • No clutter: No flashy dyes, no unnecessary sting, no residue that fights wraps.
  • Rider-led iteration: We change it when you need it changed—period.
Short on time? Start here:
Post-Ride Recovery What Does My Horse Need?
FAQ

Questions Riders Ask Us (A Lot)

When do I choose Gel vs Concentrate?

Use Concentrate when you want broad coverage, barn-smart value, or post-work rinse-downs. Choose the Gel when you need placement that stays—under a thin wrap, on a specific area, or anytime you want steady relief without residue.

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Does the Gel tingle or have a strong smell?

No. It’s designed to be sensation-free with a calm, neutral profile—on purpose.

Why avoid bentonite clay in MasterMudd™?

Riders told us clay slowed them down and complicated cleanup. MasterMudd™ keeps the focus on targeted application and fast rinse-off.

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Is this show-aware?

Yes—built for calm application and clean routines. As always, follow your discipline’s current rules and your vet’s guidance.

Next Step

Build Your Routine

Start simple: Concentrate for coverage, Gel for precision, and MasterMudd™ for targeted support. Add tools as your program needs them.

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