Why You Haven’t Seen Us in the Magazines (And Why That’s a Good Thing)
You ever flip through Western Horseman and wonder why we’re not in there? Or walk the Congress tradeshow floor asking yourself why there’s no fog machine and spinning tower for Draw It Out®?
It’s not because we aren’t serious about what we do. It’s because we are.
We Don’t Spend to Be Seen. We Spend to Perform.
Plenty of brands chase clout. We chase better outcomes—for your horse, your barn, your ride. Instead of dumping tens of thousands into PR campaigns, we put every spare dollar back into:
- ⚗️ Product development that never cuts corners
- 🧪 Field testing with real riders and real horses
- 🌿 Safer, naturally derived ingredients
- 📋 FEI/USEF compliance and label transparency
- 🔁 Product synergy testing (yes, MasterMudd™ and Gel work even better together)
No Spotlight, Just Saddle Time
We’d rather be in your tack box than your timeline.
You’ll find Draw It Out® in over 3,000 stores worldwide. But not from buying our way onto shelves—we earned that space one sore hock at a time.
“Our original High Potency Gel is still #1—not because of a marketing campaign, but because it works.” — Jon Conklin
If You Haven’t Seen Us, That’s Kind of the Point
We’re not building a brand to be the loudest—we’re building it to be the most trusted. While others spray glitter, we refine formulas. While they chase hype, we chase better healing.
So no, you won’t always see us on the front page.
But if your horse is standing square, flexing clean, and feeling fresh after a long haul—you’ll know we were there.
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Be your horse’s hero. We’ll help you do it.
