DIO

 

Why You Haven’t Seen Us in the Magazines (And Why That’s a Good Thing)

You ever flip through Western Horseman and wonder why we’re not in there? Or walk the Congress tradeshow floor asking yourself why there’s no fog machine and spinning tower for Draw It Out®?

It’s not because we aren’t serious about what we do. It’s because we are.

We Don’t Spend to Be Seen. We Spend to Perform.

Plenty of brands chase clout. We chase better outcomes—for your horse, your barn, your ride. Instead of dumping tens of thousands into PR campaigns, we put every spare dollar back into:

  • ⚗️ Product development that never cuts corners
  • 🧪 Field testing with real riders and real horses
  • 🌿 Safer, naturally derived ingredients
  • 📋 FEI/USEF compliance and label transparency
  • 🔁 Product synergy testing (yes, MasterMudd™ and Gel work even better together)

No Spotlight, Just Saddle Time

We’d rather be in your tack box than your timeline.

You’ll find Draw It Out® in over 3,000 stores worldwide. But not from buying our way onto shelves—we earned that space one sore hock at a time.

“Our original High Potency Gel is still #1—not because of a marketing campaign, but because it works.” — Jon Conklin

If You Haven’t Seen Us, That’s Kind of the Point

We’re not building a brand to be the loudest—we’re building it to be the most trusted. While others spray glitter, we refine formulas. While they chase hype, we chase better healing.

So no, you won’t always see us on the front page.

But if your horse is standing square, flexing clean, and feeling fresh after a long haul—you’ll know we were there.

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Start here

Reading first? Here is the clean path.

This article gives you the background. If you are ready to put the idea into a real horse care routine, these are the next places most riders should go.

Daily recovery

Liniment Gels

Explore the Draw It Out® liniment gel lineup for everyday use, post-work routines, and targeted recovery support.

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Find the fit

Solution Finder

Match your horse’s workload, age, routine, and care goals to the Draw It Out® products that make the most sense.

Use the finder
Routine first

Prehabilitation

Learn how riders support soundness, comfort, and consistency before little issues become bigger problems.

Read the guide
Simple rule: read the article for context, use the Solution Finder for direction, then build the routine around the product format your horse will actually use consistently.

Real Barn Proof

What this looks like in real barns.

Real riders. Real horses. Real routines. These clips rotate automatically so the proof stays fresh without weighing the page down with a long feed.

Random rider clips

Why this matters: good horse care should make sense outside the ad. These clips show the kind of everyday use that builds trust one barn at a time.

Further Reading

Keep building the routine.

Horse care works better when the next step is clear. These related reads help connect today’s topic to better daily decisions in the barn.

Horse health news

Start with the principle, then build the habit. The right article should make the next barn decision easier, not more complicated.

Next Step

Keep your barn dialed in.

Simple care guides, practical product paths, and rider-trusted tools built for real horses and real routines.

More care guides View all products

Good care gets easier when the next step is obvious. Read the guide, match the routine, then choose the format that fits how your barn actually works.

Recovery Routine

Build a complete recovery routine.

Want a smarter way to think through post-ride care, heat, swelling, leg support, and daily recovery decisions? Start with the Performance Recovery Hub.

Visit the Recovery Hub

Better recovery starts with a repeatable routine. The hub gives riders a clearer path from workload to product format to aftercare timing.

Rider Favorites

Always in the kit.

Four core Draw It Out® staples riders keep close for daily recovery routines, wash rack use, targeted support, and quick barn-side care.

Core barn staples
Draw It Out® 16oz Liniment Gel | Daily Horse Care

Stay-Put Gel

16oz Liniment Gel

The everyday liniment gel format riders reach for when they want targeted, no-mess application.

View product
Draw It Out® 32oz Horse Liniment Concentrate | Spray, Wrap & Soak

Mix Your Way

32oz Concentrate

A flexible concentrate for riders who want to mix their own routine around workload and barn needs.

View product
Draw It Out® RTU Spray 24oz | Ready-to-Use Liniment Spray

Ready To Use

24oz RTU Spray

A ready-to-use spray format for quick application after work, travel, turnout, or daily care.

View product
CryoSpray® by Draw It Out® 24oz | Cooling Body Brace for Horses

Cooling Brace

CryoSpray

A cooling body brace spray for riders who want a fast, practical option after hard work or hot days.

View product

Format matters. Gel, concentrate, ready-to-use spray, and cooling spray each solve a different barn problem. Pick the one your routine will actually use.

Where To Go Next

Turn the idea into a routine.

If this topic connects to what you are seeing in your horse, these are the three cleanest next steps. Start with direction, then choose the product format that fits the way your barn actually works.

Next steps
Find The Fit Find the right product Answer a few practical questions and match your horse’s workload, age, and routine to the best Draw It Out® path. Use the Solution Finder
Daily Recovery Shop liniment gels Explore stay-put liniment gel options built for targeted application, daily recovery routines, and real barn use. Shop the collection
Routine First Build a prehabilitation routine Learn how riders support comfort, soundness, and consistency before small issues start steering the program. Read the guide

Best next move: use the Solution Finder first when the issue is unclear. Go straight to the liniment gel collection when you already know the format you want.