Original formulas. Different by design.

We did not repaint an old liniment. We rethought what horse care could be.

Draw It Out® was not created by changing the color, scent, or label on a familiar shelf formula. We questioned the category itself. Does horse care need to burn? Does it need to smell medicinal? Does it need artificial color? Does the rider's hand need to tingle before the horse receives meaningful support? Our answer was no. So we built something original.

Fast answer: Draw It Out® follows an original, routine-first formulation philosophy. It is sensation-free, odorless, colorless, and made without menthol, camphor, capsaicin, alcohol, witch hazel, added dye, or added fragrance. The formula also has antimicrobial and antifungal properties. It was designed for the horse and the real routine, not to perform a sensory trick for the person applying it.

The category taught riders to look for theater

Traditional liniment shopping often starts with what the person can immediately feel or smell. Cold. Heat. Tingle. Sting. A sharp medicinal odor. A bold green or blue gel. Those signals are easy to notice, so they can feel like proof.

But a sensation on the rider's hand is not a measurement of what the horse needs. Color does not prove performance. Odor does not prove relief. Draw It Out® began by separating the visible theater of the category from the practical job of daily horse care.

The big idea

Your hand does not need proof. Your horse needs support.

Horses do not need a mental cue that tells them a product must be working. They need a formula that fits their skin, workload, equipment, and repeatable care routine. That is why Draw It Out® does not rely on heat, cold, sting, burn, smell, or color to announce itself.

The questions that shaped the formula

Does it need to burn?

No. Draw It Out® is sensation-free and built without menthol, camphor, or capsaicin.

Does it need alcohol?

No. The formula is made without alcohol or witch hazel and is designed for calm, repeatable use.

Does it need a medicinal smell?

No. Draw It Out® is odorless, so care does not have to announce itself across the barn aisle.

Does color make it stronger?

No. Draw It Out® is colorless and made without added dye. Cosmetic color is not a performance ingredient.

Can quiet care still be purposeful?

Yes. The formula has antimicrobial and antifungal properties as part of its routine-care profile.

Can it fit real equipment routines?

Yes. Draw It Out® is built for correct use within daily routines, including proper use under pads, boots, and wraps.

Original does not mean loud. It means deliberate.

Design decision Familiar traditional pattern Draw It Out® philosophy
Sensory signal Menthol cooling, warming ingredients, sting, or burn Sensation-free care without heat, tingle, sting, burn, or blistering theatrics
Odor A recognizable medicinal smell Odorless, with no added fragrance
Appearance Color used to create a familiar liniment look Colorless, with no added dye
Routine A strong first impression Repeatable use shaped around horse, skin, workload, and equipment
Formula profile Often menthol, alcohol, botanicals, and sensory cues No menthol, camphor, capsaicin, alcohol, or witch hazel, with antimicrobial and antifungal properties

A materially different choice, stated fairly

Some newer products still follow a familiar traditional formulation pattern. Solo Select StrideReset, for example, publicly lists 4% menthol, isopropyl alcohol, botanical oils, antimicrobial ingredients, and added color. Draw It Out® was designed around a materially different philosophy. That is a factual formula distinction, not an accusation about another brand's product-development process.

See the complete, source-based Solo Select StrideReset vs Draw It Out® comparison.

What this means in the barn

  • No menthol cloud during application
  • No artificial green, blue, or yellow color added to white legs, clipped coats, hands, towels, pads, boots, wraps, or tack
  • No need to make the rider's skin tingle before the routine feels credible
  • A calm profile designed to work within daily care, travel, post-work, and proper under-gear routines
  • Antimicrobial and antifungal properties without presenting the liniment as an infection treatment

Explore the practical benefit of dye-free horse liniment, learn how to judge liniment without smell or sting, or use the horse liniment guide to choose the right format.

Questions riders ask

Is Draw It Out® a traditional menthol liniment?

No. Draw It Out® is made without menthol, camphor, capsaicin, alcohol, or witch hazel. It was developed around a sensation-free, routine-first approach.

Does original mean experimental?

No. Original describes the formulation philosophy and the deliberate choices that separate Draw It Out® from the familiar menthol, alcohol, odor, color, and sensation pattern. Always use the product according to its current label.

How can I tell that Draw It Out® is different?

Look at choices you can verify: it is odorless and colorless, has no added dye or fragrance, does not rely on menthol heat or cooling, and has antimicrobial and antifungal properties.

Do antimicrobial and antifungal properties mean it treats infection?

No. These properties are part of the formula's routine-care profile. Draw It Out® does not diagnose or treat infection and does not replace veterinary evaluation or prescribed care.

Why does sensation-free matter?

It keeps the judgment centered on the horse, skin, workload, equipment, and consistency instead of using a tingle on the rider's hand as proof.

For external use according to the current label. Inspect skin before and after use. Antimicrobial and antifungal properties do not diagnose or treat infection. Contact a veterinarian for wounds, suspected infection, heat, pain, lameness, fever, or worsening change. Competition rules can change, so review the current rules for your event.

Draw It Out®

Show-Safe Relief. Naturally.

We build every product for real riders who care as much as we do. No burn, no sting, no nonsense. Just clean, sensation-free relief built for real horses, real barns, and repeatable routines.

From barn aisle to show ring, Draw It Out® stands for one simple promise. Modern Performance, Proven Calm.

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Routine first

Built for repeatable routines, not hype.

Real riders

Made for everyday horse people who do the work.

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