Wholesale account application

Apply to Become a Draw It Out® Dealer

This is Step 1 for tack shops, feed stores, mobile vendors, and qualified online retailers that want to carry Draw It Out® products. Apply first. If the fit is right, we will send the next steps for dealer access.

Quick answer

To apply for a Draw It Out® wholesale account, complete the dealer application on this page. Approved accounts receive next steps for wholesale ordering access, dealer support, and account setup.

Apply for a wholesale accountAlready approved? Request ordering access
Step 1Wholesale application
Best fitRetailers serving real riders
Brand protectionMAP and dealer standards
Next stepReview and approval
What this page is

The application comes before ordering access

Draw It Out® dealer access is not an open checkout path. It starts with a business review, because the right retail partners matter. We are looking for accounts that understand riders, protect the brand, and want products customers can understand and return for.

New wholesale applicants

Use the application on this page. This is the correct first step if your business is not already approved.

Approved dealers

Use the ordering access path after approval if your login does not yet show dealer access.

Dealer trust links

Helpful pages for retailers

These pages help retailers understand how Draw It Out® protects the brand, supports customers, and handles media, event, and authorized retail questions.

Authorized RetailersHow approved retailer relationships protect customers and the brand.Quality PromiseWhat customers and dealers can expect from Draw It Out®.Media & Brand ResourcesApproved language, interviews, podcast requests, and brand info.Event SponsorshipRoute award, sponsorship, and community support requests.Shipping & DeliveryUseful for retail customers with delivery questions.Order HelpPackage claims, damage, missing shipments, and support.
Why dealers carry us

Built to create repeat customers, not one-time shelf clutter

Draw It Out® is built around practical horse care routines, clear product education, and a brand story riders can trust. The goal is simple: help retailers sell products that make sense in real barns.

Rider-first product fit

Products are positioned around everyday care routines, not hype. That makes them easier to explain and easier to recommend.

MAP discipline

Pricing standards help protect dealer margins and reduce race-to-the-bottom marketplace pressure.

Education that supports the sale

Dealers can point customers toward practical guides, comparison pages, and routine builders that reduce confusion.

Lean account support

Approved accounts receive clearer next steps, assets, and support so the line is easier to carry and easier to explain.

Good fit

Who should apply

  • Brick and mortar tack shops with real customer relationships.
  • Feed stores and ranch supply retailers serving horse owners in practical markets.
  • Mobile vendors working shows, events, barns, and local horse communities.
  • Qualified ecommerce retailers who respect MAP, brand standards, and clean product presentation.
Process

How the wholesale application works

Submit the application

Send your business details, selling format, and the account information needed for review.

We review the fit

The team checks business type, channel fit, and brand alignment before dealer access is granted.

Approved accounts get next steps

If approved, you will receive instructions for wholesale ordering access, account setup, and dealer support.

Draw It Out® Dealer Partnership Program helps qualified retailers apply, get reviewed, and move into a cleaner wholesale relationship built around trust, education, and practical horse care.

Draw It Out®

Show-Safe Relief. Naturally.

We build every product for real riders who care as much as we do. No burn, no sting, no nonsense. Just clean, sensation-free relief built for real horses, real barns, and repeatable routines.

From barn aisle to show ring, Draw It Out® stands for one simple promise. Modern Performance, Proven Calm.

Shop Relief Built for Real Riders
Start Here

Not sure what to do next?

Pick the fastest next step. If you already know what you need, jump straight to the right lane.

Solution Finder Prehabilitation Shop Liniment Gel

Routine first

Built for repeatable routines, not hype.

Real riders

Made for everyday horse people who do the work.

Need help?

Need a quick pointer? Contact us.

I am here for

Liniment timing After ride recovery Daily stiffness Grooming and coat Dog comfort