Jon Conklin founder story for Draw It Out Horse Health Care Solutions

 

Founder Story

Jon Conklin & Draw It Out® — Horse-First Health Care, Built for Real Riders

From the barn aisle to the lab bench, Jon Conklin built Draw It Out® on one simple rule: if it doesn’t make life easier for riders and kinder for horses, it doesn’t ship.

By Jon Conklin ·

In this article

Where It Started

Before Draw It Out®, Jon worked the equine aisles—talking with riders, fitting tack, and hearing the same frustrations on loop: plenty of flashy products, not enough quiet, reliable care. That’s where the idea took root—horse-first solutions that respect the rider’s routine.

The Gap We Chose to Fill

Horses don’t need theatrics. Riders need trust: show-safe formulas, calm application, textures that play nice under wraps, and labels that don’t read like a chemistry dare. Draw It Out® exists to close that gap—naturally-derived where it matters, purpose-built for daily use.

“Built for real riders—not influencers.”

How We Build Products

  1. Listen in the barn. What slows riders down? What stresses horses?
  2. Prototype with intent. Neutral scent, clean feel, wrap-friendly performance.
  3. Field test for reality. Real riders, real schedules, honest feedback.
  4. Ship what works. If a bottle adds friction, it doesn’t make the lineup.

What We Stand For

  • Show-safe by design. Made to respect rules and routines.
  • Calm, clean application. No menthol blast. No heavy perfumes.
  • Naturally-derived. Simple, purposeful systems—not kitchen-sink formulas.
  • Proof in the barn. The next ride should feel better. That’s the metric.

Today & What’s Next

Draw It Out® has grown into a rider-trusted toolkit—liniments, gels, and care essentials that earn their keep. The plan hasn’t changed: keep listening, keep simplifying, and keep building products that help you elevate every ride.

Ready to Make Barn Life Easier?

Start with the rider-favorite gel, then dive into quick how-to guides.

Shop 16oz High Potency Gel Explore the Rider’s Resource
Loyalty. Innovation. Story. Care—for riders and animals alike.

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Start Here

Reading first? Here is the clean path.

This article gives you the background. If you are ready to put the idea into a real horse care routine, these are the next three places most riders should go.

Simple rule: read the article for context, use the Solution Finder for direction, then build the routine around the product format your horse will actually use consistently.

Real Barn Proof

What this looks like in real barns.

Real riders. Real horses. Real routines. These clips rotate automatically so the proof stays fresh without weighing the page down with a long feed.

Random rider clips

Why this matters: good horse care should make sense outside the ad. These clips show the kind of everyday use that builds trust one barn at a time.

Further Reading

Keep building the routine.

Horse care works better when the next step is clear. These related reads help connect today’s topic to better daily decisions in the barn.

Horse health news

Start with the principle, then build the habit. The right article should make the next barn decision easier, not more complicated.

Next Step

Keep your barn dialed in.

Simple care guides, practical product paths, and rider-trusted tools built for real horses and real routines.

More care guides View all products

Good care gets easier when the next step is obvious. Read the guide, match the routine, then choose the format that fits how your barn actually works.

Recovery Routine

Build a complete recovery routine.

Want a smarter way to think through post-ride care, heat, swelling, leg support, and daily recovery decisions? Start with the Performance Recovery Hub.

Visit the Recovery Hub

Better recovery starts with a repeatable routine. The hub gives riders a clearer path from workload to product format to aftercare timing.

Rider Favorites

Always in the kit.

Four core Draw It Out® staples riders keep close for daily recovery routines, wash rack use, targeted support, and quick barn-side care.

Core barn staples
Draw It Out® 16oz Liniment Gel | Daily Horse Care

Stay-Put Gel

16oz Liniment Gel

The everyday liniment gel format riders reach for when they want targeted, no-mess application.

View product
Draw It Out® 32oz Liniment Concentrate | Mix-to-Use Formula

Mix Your Way

32oz Concentrate

A flexible concentrate for riders who want to mix their own routine around workload and barn needs.

View product
Draw It Out® RTU Spray 24oz | Ready-to-Use Liniment Spray

Ready To Use

24oz RTU Spray

A ready-to-use spray format for quick application after work, travel, turnout, or daily care.

View product
CryoSpray® by Draw It Out® 24oz | Cooling Body Brace for Horses

Cooling Brace

CryoSpray

A cooling body brace spray for riders who want a fast, practical option after hard work or hot days.

View product

Format matters. Gel, concentrate, ready-to-use spray, and cooling spray each solve a different barn problem. Pick the one your routine will actually use.

Where To Go Next

Turn the idea into a routine.

If this topic connects to what you are seeing in your horse, these are the three cleanest next steps. Start with direction, then choose the product format that fits the way your barn actually works.

Next steps
Find The Fit Find the right product Answer a few practical questions and match your horse’s workload, age, and routine to the best Draw It Out® path. Use the Solution Finder
Daily Recovery Shop liniment gels Explore stay-put liniment gel options built for targeted application, daily recovery routines, and real barn use. Shop the collection
Routine First Build a prehabilitation routine Learn how riders support comfort, soundness, and consistency before small issues start steering the program. Read the guide

Best next move: use the Solution Finder first when the issue is unclear. Go straight to the liniment gel collection when you already know the format you want.