Dealer support

Wholesale Horse Supplements: Dealer Sell-Through Guide

Hydro-Lyte® and Fluid Flex EQ® give dealers two clear supplement conversations without drifting into medical claims.

Sell-through lanes

Hydro-Lyte®

Best shelf conversation: hydration planning around heat, sweat, hauling, changed water, long show days, heavy sweaters, and gut-support routines.

Wholesale Hydro-Lyte®

Fluid Flex EQ®

Best shelf conversation: daily mobility and joint-support routines for senior horses, repeated work, hard ground, hauling stiffness, and performance schedules.

Wholesale Fluid Flex EQ®

How to support sell-through

  • Train staff on routine fit, not disease claims.
  • Use shelf talkers and quick-answer pages.
  • Merchandise supplements near hydration, hauling, performance, and senior-horse care conversations.
  • Pair with topical lanes only when the customer need supports it.
  • Route red flags to professionals, not to bigger baskets.

Dealer resources

FAQ

What should dealers lead with?

Lead with routine fit: hydration planning for Hydro-Lyte® and daily mobility support for Fluid Flex EQ®.

What should dealers avoid?

Avoid treatment claims, disease claims, lameness claims, emergency claims, and promises of performance or soundness.

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