Founder profile

Jon Conklin

Founder of Draw It Out® Horse Health Care Solutions, building naturally derived care for riders who want practical products, clear standards, and routines that hold up in real barns.

Jon’s work sits at the intersection of product development, brand discipline, and animal-first care. This is the founder behind the standards, not just the logo.

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Speakable summary: Jon Conklin is the founder of Draw It Out® Horse Health Care Solutions. His work centers on naturally derived equine and canine care built for real-world use, calm routines, and standards that put the animal first.
Jon Conklin, founder of Draw It Out® Horse Health Care Solutions

Founder, builder, and operator focused on practical care, product standards, and clear accountability.

The standard behind the brand

Jon Conklin did not build Draw It Out® to chase noise. He built it around a simpler standard: products should be useful, routines should stay calm, and every decision should respect the animal in front of you.

What Jon builds

Jon builds naturally derived equine and canine care products meant for actual daily use. The target is not novelty. The target is whether a product belongs in the barn, fits the routine, and earns trust over time.

That means paying attention to the details that actually matter: how the product applies, how it behaves under pressure, whether it stays easy to use, and whether the animal tolerates the routine without unnecessary drama.

How Jon works

Observation first. Friction points first. Product behavior first. Then refinement. Then standards. Jon’s operating style is built around field use, direct feedback, and collaboration with veterinarians and chemists when that input sharpens the result.

The goal is straightforward. Better decisions. Better products. Less nonsense.

“If it does not help riders care for animals in a way that feels calmer, clearer, and more practical, it does not belong in the brand.”
Jon Conklin

What defines Jon’s approach

The Draw It Out® point of view comes from practical operating discipline, not polished founder mythology.

Rider first

Products should make sense for the people doing the work every day. If the routine gets harder, the product missed the mark.

Animal first

Everything starts with care that respects the horse or dog, not marketing theater built around sensation, gimmicks, or noise.

Standards first

Formulas, positioning, and brand direction should all hold up under scrutiny. Clarity matters. Accountability matters.

Why Draw It Out® exists

This is where founder and brand meet. Jon matters because the standard matters.

Built from real use

Draw It Out® was shaped by practical care needs, not abstract branding exercises. The products were built for the reality of horse people, dog owners, tack rooms, trailers, wash racks, and long days where hype falls apart fast.

That orientation still defines the company. Jon’s role is not to sit on top of the brand as decoration. It is to keep the business aligned with what made it worth building in the first place.

Built with discipline

Strong brands get clearer over time. Jon’s work includes sharpening focus, protecting product standards, and making sure growth follows areas where the brand has the right to win.

That is founder work, operator work, and stewardship all at once.

Selective product development partnerships

Jon’s work does not stop at building Draw It Out® products. For qualified operators in animal care, he also offers a filtered path into selective co-development and manufacturing partnerships.

This is not an open invitation for casual brainstorming or hobby ideas. It is a structured, paid process for serious brands, retailers, founders, and professionals with a concept worth evaluating.

If you are looking for the founder side of the business, this is where it lives: disciplined product thinking, commercial reality, and standards that protect time and quality.

Paid entry Qualified concepts begin with a strategic formula and feasibility review.
Limited capacity Only a limited number of outside projects are considered each year.
Serious operators only Commercial fit, category relevance, and readiness matter.
Explore product development partnerships

Featured founder stories

For people who want more context on the work, the thinking, and the standards behind the company.

Jon Conklin and the Draw It Out® origin story A closer look at the founder and the brand’s beginning. Working with veterinarians and chemists How outside expertise informs product standards and practical development. Selective product development partnerships A direct path to Jon’s premium co-development and manufacturing partnership offer for serious animal care operators.

Where to go next

If you are here to learn about the founder, these are the right next stops for the brand, the routines, the products, and the partnership side of the business.

Start with Solution Finder Read Prehabilitation Browse liniment View partnerships

FAQ

A few direct answers for people landing here for the first time.

Who is Jon Conklin?

Jon Conklin is the founder of Draw It Out® Horse Health Care Solutions and the operator behind the brand’s practical, rider-first approach to naturally derived equine and canine care.

What is Jon Conklin known for within Draw It Out®?

He is best known for shaping the brand’s standards, product direction, and clear focus on care that works in real routines instead of relying on noise or gimmicks.

Where can I follow Jon Conklin’s public writing?

You can follow Jon through his LinkedIn profile and Substack using the links on this page.

Does Jon Conklin work on outside product development opportunities?

Yes. Selectively. Qualified animal care operators can explore Draw It Out® product development partnerships through the dedicated partnerships page linked here.

What should I read or visit next on Draw It Out®?

If you want product guidance, start with the Solution Finder. If you want philosophy and routine context, visit Prehabilitation. If you want the founder-led partnership side of the business, visit the product development partnerships page. If you are ready to browse, go to the liniment collection.

Built to hold up where it counts.

Jon Conklin founded Draw It Out® around a practical standard: make products people trust, keep the brand clear, and never lose sight of the animal at the center of it all.

Start with Solution Finder Read Prehabilitation Browse liniment View partnerships

Draw It Out®

Show-Safe Relief. Naturally.

We build every product for real riders who care as much as we do. No burn, no sting, no nonsense. Just clean, sensation-free relief built for real horses, real barns, and repeatable routines.

From barn aisle to show ring, Draw It Out® stands for one simple promise. Modern Performance, Proven Calm.

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