R&D Update

HMB vs. Fluid Flex EQ®: Why We’re Sticking with the Proven Choice

Plain talk: we tested the idea. It did not beat what already works.

We explored an HMB-based concept to see if it would deliver meaningful, rider-noticeable gains. After evaluation, we found no discernible advantage over Fluid Flex EQ® Advanced Equine Joint Health. When an idea does not earn its keep for real riders, we do not add cost or complexity. We double down on what works.

What We Tested and How We Decide

Use-case: Day-in, day-out joint support for training, hauling, and show season.
Decision rule: Keep only what shows clear, repeatable benefit in practical use, not just on paper.

Result at a Glance

Criteria	HMB Concept	Fluid Flex EQ®
Real-world benefit	No clear improvement	Consistent, rider-trusted support
Complexity and cost	Higher complexity, added cost	Lean, efficient, proven routine
Ease of use	More moving parts	Straightforward daily use

Bottom line: We are not launching an HMB product. If you are choosing today, stay with Fluid Flex EQ®.

What to Use Instead

Why riders stick with it

Trusted support for hard-working horses across disciplines.
Simple, consistent routine that is easy to keep on program.
Built for riders who value practical results over unnecessary complexity.

How to work it into your day

Consistency wins: Keep the same cadence through haul and show weeks.
Pair with basics: Forage-first diet, hydration, shoeing on time, and sensible workload ramps still matter.
Review the whole picture: Fit, footing, workload, and daily management shape outcomes too.

Where to go next

Go to Fluid Flex EQ®

See the live product page if you already know this is the daily joint-support path you want.

View Fluid Flex EQ®

Browse the Joint Care hub

Compare how Fluid Flex EQ® fits alongside topical and routine-based support inside the broader joint-care system.

Explore Joint Care

Use the Solution Finder

Start here if you want the site to route you based on what your horse needs right now.

Start the quiz

Quick Q&A

Short answers so you can get back to the barn.

Should I switch from Fluid Flex EQ® to HMB? No. Our call is to stay on Fluid Flex EQ®.
Will you revisit HMB later? If future data show a meaningful gain for real riders, we will re-evaluate. We ship only what earns its keep.
What if my horse needs more? Talk with your veterinarian about the full picture, including fit, footing, workload, and a tailored care plan.

We build for real riders. If we cannot feel, measure, or defend the gain, we do not add it to your routine.

Start here

Reading first? Here’s the clean path.

This article explains background and context. If you’re here to act, these are the most common next steps riders take.

What this looks like in real barns

Keep your barn dialed in

Simple, rider-trusted tips and tools.

More Care Guides View All Products

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Want a smarter way to handle soreness, heat, swelling, and post-ride leg care? Visit our Performance Recovery Hub for clear routines and product guidance.

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