Draw It Out A Brand Built by Love for Horses | All-Natural Equine Care

Draw It Out®: A Love Story Written in Every Bottle

Valentine’s Day isn’t just for chocolates, roses, and love notes—it’s a day to celebrate all the relationships that make our hearts beat a little faster. And if you’re like us, that means celebrating the bond we share with our four-legged friends. At Draw It Out®, love isn’t just reserved for February 14th—it’s poured into every bottle, every product, and every interaction, all year long.

From a Spark to a Flame: The Birth of a Brand Made with Love

Draw It Out® began with Jon Conklin's vision to create a safer, all-natural liniment after reflecting on a day at the tack shop. That moment sparked the journey that led to the development of the original Draw It Out® Concentrate in 2014 and the iconic 16oz Gel in 2015. Years of fine-tuning followed—not just for results, but out of deep love for horses.

A Brand That Puts Its Heart on Its Sleeve

We believe in doing things the right way: no fillers, no junk, no compromises. Every ingredient is carefully selected with equine wellness in mind. Vet-recommended and globally trusted, our products earn their keep the honest way—by working.

Our Valentine? The #TeamDiO Community

The #TeamDiO family isn’t just a fan base—it’s our heart. Riders like Kaylee Lermann and Colleen Rutledge rely on our products every day. Their trust keeps us going, and their love fuels our innovation.

More Than Just Products: A Love Letter to Horses

From soothing liniments to full grooming lines and even K9 solutions, our portfolio is crafted with care. We support horse rescues and non-profits because love is a verb—and we act on it.

A Valentine’s Promise: The Future is Bright

With exciting new launches and a steadfast commitment to our riders, Draw It Out® is just getting started. Every product is still made with the same passion as day one.

From Our Heart to Yours

We’re here for the gallops, the quiet grooming moments, and every ride in between. This Valentine’s Day, celebrate the love story between you and your horse—and let Draw It Out® be part of it.

P.S. Looking for a gift for your barn Valentine? A bottle of Draw It Out® says "I love you" better than a bouquet ever could. 😉

Products Featured in Our Love Story:

FAQs

Is Draw It Out® safe for daily use?

Yes! Our products are designed for regular use and safe for all horses.

Do your products comply with FEI and USEF regulations?

Absolutely. All formulas are show-safe and do not contain banned substances.

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Start here

Reading first? Here is the clean path.

This article gives you the background. If you are ready to put the idea into a real horse care routine, these are the next places most riders should go.

Daily recovery

Liniment Gels

Explore the Draw It Out® liniment gel lineup for everyday use, post-work routines, and targeted recovery support.

Shop liniment gels
Find the fit

Solution Finder

Match your horse’s workload, age, routine, and care goals to the Draw It Out® products that make the most sense.

Use the finder
Routine first

Prehabilitation

Learn how riders support soundness, comfort, and consistency before little issues become bigger problems.

Read the guide
Simple rule: read the article for context, use the Solution Finder for direction, then build the routine around the product format your horse will actually use consistently.

Real Barn Proof

What this looks like in real barns.

Real riders. Real horses. Real routines. These clips rotate automatically so the proof stays fresh without weighing the page down with a long feed.

Random rider clips

Why this matters: good horse care should make sense outside the ad. These clips show the kind of everyday use that builds trust one barn at a time.

Further Reading

Keep building the routine.

Horse care works better when the next step is clear. These related reads help connect today’s topic to better daily decisions in the barn.

Horse health news

Start with the principle, then build the habit. The right article should make the next barn decision easier, not more complicated.

Next Step

Keep your barn dialed in.

Simple care guides, practical product paths, and rider-trusted tools built for real horses and real routines.

More care guides View all products

Good care gets easier when the next step is obvious. Read the guide, match the routine, then choose the format that fits how your barn actually works.

Recovery Routine

Build a complete recovery routine.

Want a smarter way to think through post-ride care, heat, swelling, leg support, and daily recovery decisions? Start with the Performance Recovery Hub.

Visit the Recovery Hub

Better recovery starts with a repeatable routine. The hub gives riders a clearer path from workload to product format to aftercare timing.

Rider Favorites

Always in the kit.

Four core Draw It Out® staples riders keep close for daily recovery routines, wash rack use, targeted support, and quick barn-side care.

Core barn staples
Draw It Out® Linimento para caballos GEL de 16 oz

Stay-Put Gel

16oz Liniment Gel

The everyday liniment gel format riders reach for when they want targeted, no-mess application.

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Draw It Out® Linimento para caballos concentrado de 32 oz

Mix Your Way

32oz Concentrate

A flexible concentrate for riders who want to mix their own routine around workload and barn needs.

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Draw It Out® RTU Spray 24oz | Ready-to-Use Liniment Spray

Ready To Use

24oz RTU Spray

A ready-to-use spray format for quick application after work, travel, turnout, or daily care.

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CryoSpray® by Draw It Out® 24oz | Cooling Body Brace for Horses

Cooling Brace

CryoSpray

A cooling body brace spray for riders who want a fast, practical option after hard work or hot days.

View product

Format matters. Gel, concentrate, ready-to-use spray, and cooling spray each solve a different barn problem. Pick the one your routine will actually use.

Where To Go Next

Turn the idea into a routine.

If this topic connects to what you are seeing in your horse, these are the three cleanest next steps. Start with direction, then choose the product format that fits the way your barn actually works.

Next steps
Find The Fit Find the right product Answer a few practical questions and match your horse’s workload, age, and routine to the best Draw It Out® path. Use the Solution Finder
Daily Recovery Shop liniment gels Explore stay-put liniment gel options built for targeted application, daily recovery routines, and real barn use. Shop the collection
Routine First Build a prehabilitation routine Learn how riders support comfort, soundness, and consistency before small issues start steering the program. Read the guide

Best next move: use the Solution Finder first when the issue is unclear. Go straight to the liniment gel collection when you already know the format you want.