It’s What’s Inside That Counts — Our Ingredient Standard | Draw It Out®
Our Standard

It’s What’s Inside That Counts

No fluff. No drama. We build formulas for real horses, real dogs, and the folks who care for them—clear labels, function-first ingredients, and a steady routine you can trust.

Function-First Plain-Language Labels Vet-Friendly Mindset
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How we choose ingredients

1) Comfort & performance

Every ingredient must earn its keep: comfort for the animal and real utility for the handler.

2) Species-first safety

Built for equine and canine skin physiology. If it’s not a fit for them, it’s not a fit for us.

3) Clarity over hype

Plain language on labels. No cute names that hide what a material actually does.

“If it doesn’t help the horse, the dog, or the handler—it doesn’t go in.”

What’s in — and what isn’t

What we use (by role)

  • ✓Actives & extracts — botanically-backed components where they make sense.
  • ✓Carriers — help actives spread evenly and absorb where needed.
  • ✓Stabilizers & buffers — keep the formula consistent and comfortable on skin.
  • ✓Humectants & emollients — support skin feel and routine comfort.

What we skip

  • ✕Confusing label fog and euphemisms
  • ✕Unnecessary dyes and heavy perfumes that add nothing to performance
  • ✕“Trend” ingredients that don’t earn their job in the formula

Check each product page for the current full label and any cautions.

Read a label like a pro (60 seconds)

Label part What it means What to look for
Actives / Key ingredients The “why” of the formula—what does the work. Clear naming and purpose; no mystery blends for the sake of it.
Carriers Help actives spread, stay, or absorb. Fit for the job: sprayable vs. stay-put gel vs. salve.
Stabilizers / Buffers Keep things consistent and comfortable on skin. Skin-sensible ranges; not there to “pad” a list.
Directions & cautions How to get results and when to call your vet. Plain steps, realistic frequency, clear red-flag guidance.

Pick the right tool for the job

Draw It Out® RTU Spray

Barn-simple coverage for hard-working horses.

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High Potency Gel

Stay-put attention on priority zones.

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RESTOREaHORSE® Salve

Clean, dry, protect—salve that stays where you put it.

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MasterMudd™ EquiBrace

Spot-specific support—used sparingly where it counts.

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Silver Hoof EQ Therapy®

Moisture management around the hoof and heel bulbs.

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K9 Advanced™ Relief Spray

Gentle daily comfort for itchy paws and bellies.

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Fast answers

Do formulas change?

When we can improve stability, feel, or performance, we will. We update labels accordingly—always check the product page for the latest.

Are your products tested on animals?

Our products are made for animals and used as directed. We don’t do gratuitous testing—comfort and stewardship come first. Partner with your veterinarian when making care decisions.

Where can I see full labels?

On each product page under “Ingredients” and “Directions.” If you need something specific for your barn file, contact us.

Built for real life

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Always follow label directions and your veterinarian’s plan. Check your discipline’s rules before competition.

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