Dealer support

Wholesale Horse Supplements: Dealer Sell-Through Guide

Hydro-Lyte® and Fluid Flex EQ® give dealers two clean supplement conversations: hydration/gut support and joint/mobility support.

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Fast answer: Hydro-Lyte® sells into heat, hauling, sweat, travel, and water-intake questions. Fluid Flex EQ® sells into joint support, senior horses, stiffness, repeated work, hauling, and mobility routines.

Simple shelf talkers

  • Hydro-Lyte®: “Electrolyte support plus gut-support positioning for hauling, heat, shows, and work.”
  • Fluid Flex EQ®: “Daily joint-support and mobility routine for horses that train, haul, compete, age, or repeat hard work.”

Where to merchandise them

  • Near liniments and recovery products.
  • Near show-season and hauling essentials.
  • Near senior horse and joint-care sections.
  • Near salt, water, and electrolyte products.

Dealer links

FAQ

Which product should dealers lead with in summer?

Hydro-Lyte® is the cleaner summer lead because heat, hauling, sweating, and water intake are top-of-mind.

Which product fits year-round?

Fluid Flex EQ® fits year-round for joint-support and mobility routines.

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