Dealer sales support

Dealer Shelf Talkers for Horse Supplements

Simple shelf language staff can use for Hydro-Lyte® and Fluid Flex EQ® without overclaiming.

Rule: shelf talkers should sell routine fit, not medical outcomes. Keep language around hydration planning, electrolyte support, daily mobility support, and customer use cases.

Hydro-Lyte® shelf language

Hydro-Lyte® with GastroCell®

Electrolyte and gut-support granules for horse hydration routines around heat, hauling, sweat, changed water, and long show days.

Staff note: keep water available and call a veterinarian for abnormal signs, colic signs, repeated refusal to drink, heat illness signs, or severe dehydration concerns.

Fluid Flex EQ® shelf language

Fluid Flex EQ®

Daily joint-support and mobility granules for senior horses, repeated work, hard ground, hauling stiffness, and performance routines.

Staff note: lameness, heat, swelling, hoof pain, sudden decline, or acute pain needs a vet or farrier, not a supplement pitch.

Dealer links

FAQ

Can dealers print these phrases?

Yes. Keep them intact and avoid adding treatment, cure, disease, pain, swelling, lameness, or emergency claims.

What should staff do when a customer describes red flags?

Stop the product pitch and recommend veterinary or farrier guidance.

Draw It Out®

Calm Care. Clear Routine.

Purpose-built horse care for repeatable barn routines without the old-school burn, sting, or heavy medicinal smell. Follow the current product label and verify competition rules before every event.

From the barn aisle to the show pen, Draw It Out® stands for one simple idea. Take care of the horse in front of you.

Start Here

Not sure what to do next?

Pick the fastest next step. If you already know what you need, jump straight to the right lane.

Routine first

Built for repeatable routines, not hype.

Real riders

Made for everyday horse people who do the work.

Need help?

Need a quick pointer? Contact us.