Join the Real Rider Crew

Real horses. Real grit. Real Riders. Become part of the Draw It Out® community that celebrates everyday riders who show up, care deep, and elevate every ride.

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🎉 Applications are OPEN! Join the Real Rider Crew today → Apply Now

Built for Real Riders

Request a Dealer Near You

Tell us the tack shop you trust. We’ll reach out with dealer terms, POS, and training—so your town can stock Draw It Out® fast. Meanwhile, you can always order direct—show-safe, scent-neutral, and ready to ride.

Independent-dealer friendly No games, no hassle Launch kit included Real-rider promos that move product
Request a Dealer Near Me Wholesale / Dealer Toolkit

Prefer to share a link with a buyer? Send them: drawliniment.com/dealer-toolkit

How It Works (Quick & Easy)

1) You nominate a shop

Drop a name, city, and a contact—done in under a minute.

2) We handle outreach

We contact the buyer with terms, margin, MAP, and a simple starter order.

3) They get the launch kit

Counter talkers, shelf tags, quick-start training, and real-rider promos.

Why Dealers Say “Yes”

Products that convert

  • Show-safe, scent-neutral, calm application
  • Thin, wrap-friendly coats (no mess)
  • Proven repeat purchase & word-of-mouth

Simple program

  • Fair margins with MAP protection
  • No silly hoops—ever
  • Fast shipping, reliable fill rates

Launch support

  • Counter talkers & shelf tags
  • Quick-start guide & staff training
  • Promos that move product, not dust
Nominate a Store See Dealer Toolkit

Nominate Your Local Tack Shop

Tell us who should carry Draw It Out® in your town. We’ll take it from there.

Are you the buyer? Jump straight to the Wholesale / Dealer Toolkit.

Dealer Program — Quick FAQ

What’s the minimum to get started?
A simple opening order that fits your shelves and your crowd. We keep it friendly for independent dealers.
Do you protect margin with MAP?
Yes. We respect dealers and protect the brand with clear MAP so your margins aren’t a rodeo.
Do you ship fast?
Yep. Fast fulfillment with reliable fill rates so you can keep riders stocked in season and out.
What POS comes in the launch kit?
Counter talkers, shelf tags, and a quick-start guide. Need extras? The Dealer Toolkit has you covered.
Do you train store staff?
We make it easy—quick product primers and cheat-sheets so the team can recommend with confidence.
Are Draw It Out® products show-safe and scent-neutral?
Yes. Calm, show-safe application with scent-neutral formulas riders appreciate.
Can international dealers apply?
Absolutely—our dealers are worldwide. Start by contacting us via the Dealer Toolkit.

Ready to stock what real riders ask for?

Request a Dealer Near Me Wholesale / Dealer Toolkit