Dealer support

Wholesale Horse Supplements: Dealer Sell-Through Guide

Hydro-Lyte® and Fluid Flex EQ® give dealers two clear supplement conversations without drifting into medical claims.

Sell-through lanes

Hydro-Lyte®

Best shelf conversation: hydration planning around heat, sweat, hauling, changed water, long show days, heavy sweaters, and gut-support routines.

Wholesale Hydro-Lyte®

Fluid Flex EQ®

Best shelf conversation: daily mobility and joint-support routines for senior horses, repeated work, hard ground, hauling stiffness, and performance schedules.

Wholesale Fluid Flex EQ®

How to support sell-through

  • Train staff on routine fit, not disease claims.
  • Use shelf talkers and quick-answer pages.
  • Merchandise supplements near hydration, hauling, performance, and senior-horse care conversations.
  • Pair with topical lanes only when the customer need supports it.
  • Route red flags to professionals, not to bigger baskets.

Dealer resources

FAQ

What should dealers lead with?

Lead with routine fit: hydration planning for Hydro-Lyte® and daily mobility support for Fluid Flex EQ®.

What should dealers avoid?

Avoid treatment claims, disease claims, lameness claims, emergency claims, and promises of performance or soundness.

Draw It Out®

Calm Care. Clear Routine.

Purpose-built horse care for repeatable barn routines without the old-school burn, sting, or heavy medicinal smell. Follow the current product label and verify competition rules before every event.

From the barn aisle to the show pen, Draw It Out® stands for one simple idea. Take care of the horse in front of you.

Start Here

Not sure what to do next?

Pick the fastest next step. If you already know what you need, jump straight to the right lane.

Routine first

Built for repeatable routines, not hype.

Real riders

Made for everyday horse people who do the work.

Need help?

Need a quick pointer? Contact us.