Naturally derived coat care built for real riders—not influencers. Clean ingredients. Honest performance. Show-ready results every single day.
Shop Grooming Collection
ShowBarn Secret® began with a simple goal: better grooming without gimmicks. No harsh detergents. No heavy residues. No artificial shine sprays masking problems. Just clean, purposeful formulas designed to elevate every coat—day after day, show after show.
Clean, purposeful ingredients that support coat, skin, and long-term health—without compromise.
Polished glow without greasiness or residue. Strong enough for show prep, safe enough for daily use.
Created for real riders who put in the work—rain, dust, sweat, and everything in between.
Shampoos designed to lift dirt without stripping natural oils.
Detanglers and hydrators that reduce breakage and keep manes + tails manageable.
Finishing sprays and enhancers for a natural, confident, show-ready glow.
Built for barns that expect more: cleaner ingredients, better results, and a system you can rely on.
Shop ShowBarn Secret®Yes. Every formula is designed to be gentle enough for daily care while still giving a show-ready finish.
Absolutely. Light coats, dark coats, greys, bays, palominos, paints—ShowBarn Secret® adapts beautifully.
Naturally derived formulas, zero harsh additives, and results that hold up in real barn life—not staged grooming reels.
Backed by science, trusted by riders worldwide—Draw It Out® is your go-to for safe, effective recovery care.
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It stays on the legs longer and can be used on cuts and bumps
Appreciate that, Sandra! Our gel was made to stay put and do its job—whether it’s on legs after a hard ride or a few pesky bumps that need some care. Thanks for trusting Draw It Out® to keep your horse feeling their best.
