Jim and Deanna Searles of Circle S Ranch
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December 21, 2023
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Circle S Ranch: Jim and Deanna Searles’ Draw It Out® Story

At the 2019 All American Quarter Horse Congress, Deanna Searles was using Draw It Out® every day and asking for more to be shipped to the show. That everyday place in the Circle S Ranch routine is where this story begins.

An all-around program in Scottsdale

Circle S Ranch is the Scottsdale, Arizona program operated by AQHA Professional Horsemen Jim and Deanna Searles. A 2025 profile of the couple describes more than 35 years in the industry and a record of producing AQHA World, Quarter Horse Congress, and NSBA champions.

Their work spans western and English under-saddle events, with particular focus on trail, western riding, and western pleasure futurities.

Draw It Out® in the show routine

Deanna’s first detailed note to Draw It Out® came from the 2019 All American Quarter Horse Congress. She said she used the product every day, wanted more shipped to the show, and was excited to represent it in the all-around world.

Her later five-star review described her own experience with both Liniment Concentrate and Liniment Gel:

“While using the concentrate and gel products on my horses at the quarter horse congress they stayed sounder and had fresh legs by morning. I also used both products on their backs and felt that they stayed happier.”

Deanna describes her own horses and experience at that show.

More than a written endorsement

The relationship continued through product shipments and a 2021 endorsement shoot at the Arizona Sun Circuit. Deanna discussed the broader product line on camera, and additional product-specific video was planned.

Keep the horse’s needs first

Use topical products only as directed and involve a veterinarian when a horse is injured, persistently sore, lame, swollen, or otherwise outside its normal pattern. Competition rules remain the rider’s responsibility.

From the barn: Daily use at Congress grew into a review and a 2021 Sun Circuit endorsement shoot. This story reflects that chapter of the Circle S partnership.

Program background and image source: 2025 Circle S Ranch profile.

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