Draw It Out® Dealer Toolkit – Store Locator & Promotion Tools

 

 

 

Draw It Out® — Retail Partner Hub

Dealer Toolkit

Launch in a week. Set a clean shelf. Train the team. This page now runs on collapsible sections—open what you need and keep moving.

7-Day Launch Shelf Sets Staff Training Quick Guides FAQ

Deep Relief in Every Drop. Elevate Every Ride.

Plan  7-Day Dealer Launch
  1. Day 1: Confirm Good/Better/Best set. Print shelf tags.
  2. Day 2: 5-minute staff huddle (see Training).
  3. Day 3: Set & face the shelf; add a counter feature.
  4. Day 4: Post a quick reel with “No sting. No scent.”
  5. Day 5: Micro-clinic: wraps or recovery Q&A.
  6. Day 6: Staff quiz (3 Qs) + refresh story.
  7. Day 7: Review & reorder; plan next demo.

Keep it simple and repeat monthly.

Merch  Shelf Sets (Good / Better / Best)
  • Good (Core): 16oz Gel (face 3–4), Rapid Relief Restorative Cream, SilverHoof EQ Therapy®.
  • Better (Add Education): Core + small counter sign “No sting. No scent.” + QR to Recovery Loop.
  • Best (Feature): Better + sidecap/clip strip near wraps; gel eye-level; barrier & skin support to the right.

Block the brand together. Keep refills behind or in overstock—always faced forward.

Training  5-Minute Staff Huddle
  1. Read: 16oz Gel quick facts (below) — 30s.
  2. Walk: Recovery Loop — 60s.
  3. Safety: Wrap Method — 90s.
  4. Heat: Hot Weather Care — 60s.
  5. Close: “No sting. No scent. Stays where you put it—wrap-ready once absorbed.”

Have each team member deliver the 20-second story with a smile.

Top Questions  20-Second Answers
  • What’s different? Sensation-free, odorless, colorless; gel stays put; wrap-ready after absorption.
  • How do I use it? Thin layer → absorb → gear on. Pre- and post-ride. See Recovery Loop.
  • Wrap-safe? Yes—intact skin, thin product, even tension; recheck at 15–30 minutes.
  • Show-friendly? Built for tight timelines and shared barns; always follow current rules.

Quick Guides (Customer-Ready)

Guide  Recovery Loop — Pre/Post Ride Routine
  1. Pre-ride (2 min): Thin gel on target areas → allow full absorption → tack up.
  2. Post-ride (3–5 min): Light rinse if needed → thin gel to support recovery → optional cold hose/ice boots per horse.
  3. Next day: Spot check; repeat thin application as needed.

Key line for shoppers: “Thin layer, let it soak, then go.”

Guide  Wrap Method — Safe, Even, Rechecked
  1. Apply a thin layer; avoid slick buildup.
  2. Use clean cotton; wrap with even tension, no wrinkles.
  3. Recheck at 15–30 minutes for heat/pressure points.
  4. Remove if any skin irritation; consult your vet as needed.

Staff tip: demonstrate on a standing wrap with one clear, slow pass.

Guide  Liniment Layering System — When to Add/Skip
  • Base: 16oz Gel thin layer, allow absorption.
  • Add: Barrier cream for rub-prone zones (post-absorption).
  • Skip: No stack under tack if it reduces grip/security.

Less is more: thin, targeted, consistent.

Guide  Hot Weather Care — Cool, Hydrate, Monitor
  • Before: Shade, water access, light pre-work application only if horse tolerates.
  • After: Rinse → thin gel → airflow; consider cold hose/ice within safe durations.
  • Watch: Respiration, hydration, gums; adjust workload.
Product  Draw It Out® Gel — 16oz (Quick Facts)
  • Sensation-free, odorless, colorless.
  • Thin layer → absorb → wrap-ready once dry.
  • Built for shared barns & show timelines.

When you’re ready, link this to your live 16oz product page.

Ops  Canada — How to Order

For fastest fulfillment and best landed cost, route through our Canadian distributor. If you need the contact block added here, let us know and we’ll embed it on this page.


Why Sensation-Free Wins at Retail

Draw It Out®

Calm, Clean, Show-Friendly

  • No hot/cold tingle—fewer reactions.
  • Odorless, colorless—no perfume cloud.
  • Wrap-ready once absorbed; stays where applied.
Typical Menthol/Capsaicin

Tingle, Scent & Slide

  • Noticeable tingle not every horse tolerates.
  • Often scented; residue or dye can transfer.
  • More prone to slide under heat/pressure.

Dealer FAQ

What’s the best starter set?

Good/Better/Best above. Keep 16oz Gel eye-level; place barrier (Rapid Relief) and skin support (SilverHoof EQ Therapy®) to the right. Add a small counter feature if space allows.

How do we educate customers quickly?

Use the three-line script and open the in-page Quick Guides (Recovery Loop, Wrap Method, Layering, Hot Weather). Run 5-minute team refreshers weekly.

Canadian orders?

Route through our Canadian distributor for fastest fulfillment. See the Canada section above.

Reminder: Thin gel → allow full absorption → gear on. Keep slick product out of high-friction tack contact if it reduces security.

Not a drug. Not intended to diagnose, treat, cure, or prevent disease. Always follow current show rules and consult your veterinarian for medical questions.