The Formula Graveyard: Where Subpar Products Go to Die

 

 

Transparency Log

Formula Graveyard

We don’t chase hype. We ship what holds up for real riders and their horses. These are the prototypes we killed—and the exact reasons why. No fluff, no drama, just standards.

All Reasons Too Hot / Sensation Scent / Odor Residue / Slick Stains / Color Stability / Shipping Too Complex Compliance Risk Dust Magnet

Educational only. Prototypes were never sold and are not available. Always follow current show rules and your veterinarian’s guidance.

Kill Stats (This Archive)

Too Hot / Sensation
0
Scent / Odor
0
Residue / Slick
0
Stains / Color
0
Stability / Shipping
0
Too Complex
0
Compliance Risk
0
Dust Magnet
0

Archived Prototypes

Retired 2023
H‑17 · Concept: heat‑forward liniment

Heat‑Bite Liniment (H‑17)

Sensation‑forward concept that read “hot” on skin and risked show‑quiet behavior. Good on paper—bad in the barn.

Too Hot / SensationCompliance RiskShow‑Quiet
Why we cut it
  • Sensation risk under tack and during wraps
  • Potential compliance conflicts depending on rules
  • Not aligned with our quiet aisle standard

What we ship instead: 16oz Gel (sensation‑free), RTU Spray, CryoSpray®, IceBath™ RTU.

Retired 2022
M‑09 · Concept: menthol‑fragrant gel

Menthol Burst Gel (M‑09)

Strong scent, drying feel, and a slight slick under wraps. Didn’t pass the “quiet, clean, wrap‑ready” bar.

Scent / OdorResidue / Slick
Why we cut it
  • Noticeable fragrance—wrong for show aisles
  • Slickness risk early in absorption window

What we ship instead: 16oz Gel (odorless, colorless) and RTU Spray.

Retired 2021
C‑11 · Concept: capsaicin micro‑dose

Capsicum MicroDose (C‑11)

Interesting lab read; unacceptable compliance and sensation risk for many venues. Easy call.

Compliance RiskToo Hot / Sensation
Why we cut it
  • Unreliable fit with event rules
  • Potential for “feel” at the skin—not our style

What we ship instead: CryoSpray® and IceBath™ RTU—targeted cooling without theatrics.

Retired 2024
BD‑03 · Concept: dyed “visual cool” gel

Blue Dye Cooling Gel (BD‑03)

Looked cool. Stained light coats and some tack. “Pretty” isn’t a reason to risk gear.

Stains / ColorResidue / Slick
Why we cut it
  • Dye transfer onto light hair and pads
  • Trace residue during early absorption

What we ship instead: 16oz Gel (colorless) and RTU Spray.

Retired 2020
X‑13 · Concept: ultra‑strong concentrate

Super Concentrate (X‑13)

Too narrow of a dilution window for field mixing and shipping temp swings. Too easy to get wrong.

Stability / ShippingToo Complex
Why we cut it
  • Viscosity/pH drift across temp extremes
  • Small measurement errors changed behavior

What we ship instead: 128oz Concentrate with a safe, clear dilution range.

Retired 2022
E‑05 · Concept: aromatic “natural” blend

Essential Oil Cocktail (E‑05)

Fragrance forward, variable supply, and dust‑magnet behavior in summer barns. Not show‑quiet.

Scent / OdorDust MagnetResidue / Slick
Why we cut it
  • Noticeable odor profile
  • Film that pulled dust in dusty aisles

What we ship instead: For coat pop without perfume: ShowBarn Secret® Skin & Hair Enhancer.

Retired 2019
A‑22 · Concept: alcohol‑heavy spray

Alcohol‑Forward RTU (A‑22)

Flash‑off too fast, drying feel, and inconsistent travel behavior. Not the dependable coverage we expect.

Stability / ShippingResidue / Slick
Why we cut it
  • Over‑drying feedback in some climates
  • Volatility under heat; travel variability

What we ship instead: RTU Spray—balanced coverage without the dry bite.

Retired 2021
S‑15 · Concept: thick barrier balm

Sticky Barrier Balm (S‑15)

Great adhesion, wrong use‑case: grabbed dust, felt tacky, complicated wrap timing in heat.

Residue / SlickDust MagnetToo Complex
Why we cut it
  • Tackiness vs. “wrap‑ready” absorption
  • Dust pickup in warm barns

What we ship instead: For targeted recovery, use 16oz Gel; for post‑class deep‑work, MasterMudd™ Poultice on clean, intact skin.

Retired 2020
N‑08 · Concept: occlusive wrap paste

Night Wrap Paste (N‑08)

Occlusion risk in heat/humidity and fussy cleanup. We’d rather keep wraps simple and safe.

Too ComplexResidue / Slick
Why we cut it
  • Raised occlusion concerns under wraps
  • Time‑consuming cleanup that didn’t justify gains

What we ship instead: Thin gel → absorb → optional standing wraps (Wrap Method).

Retired 2023
Q‑01 · Concept: boot‑pair gel for chill

Quick‑Chill Boot Gel (Q‑01)

Gelled too hard in cold shipping, separated in heat. Reliability matters more than novelty.

Stability / Shipping
Why we cut it
  • Inconsistent behavior across seasons

What we ship instead: CryoSpray® and IceBath™ RTU—simple, dependable cooling.


We build for quiet aisles, intact skin, and thin‑layer, wrap‑ready application. If a concept violates those, it doesn’t ship—no matter how “marketable” it looks.

Prefer the Keepers?

These shipped because they met our standards in the barn and on the road.

Vote to Revive an Idea

If you see a concept you’d like us to revisit (with cleaner inputs and show‑friendly behavior), tell us why and where you’d use it. We’ll review trends—no promises, just honest listening.