Jon Conklin & Draw It Out® - Horse-First Health Care, Built for Real Riders
From the barn aisle to the lab bench, Jon Conklin built Draw It Out® on one simple rule: if it doesn’t make life easier for riders and kinder for horses, it doesn’t ship.
By Jon Conklin ·
Where It Started
Before Draw It Out®, Jon worked the equine aisles - talking with riders, fitting tack, and hearing the same frustrations on loop: plenty of flashy products, not enough quiet, reliable care. That’s where the idea took root - horse-first solutions that respect the rider’s routine.
The Gap We Chose to Fill
Horses don’t need theatrics. Riders need trust: competition-conscious formulas, calm application, textures that play nice under wraps, and labels that don’t read like a chemistry dare. Draw It Out® exists to close that gap - naturally-derived where it matters, purpose-built for daily use.
“Built for real riders - not influencers.”
How We Build Products
- Listen in the barn. What slows riders down? What stresses horses?
- Prototype with intent. Neutral scent, clean feel, wrap-friendly performance.
- Field test for reality. Real riders, real schedules, honest feedback.
- Ship what works. If a bottle adds friction, it doesn’t make the lineup.
What We Stand For
- competition-conscious by design. Made to respect rules and routines.
- Calm, clean application. No menthol blast. No heavy perfumes.
- Naturally-derived. Simple, purposeful systems - not kitchen-sink formulas.
- Proof in the barn. The next ride should feel better. That’s the metric.
Today & What’s Next
Draw It Out® has grown into a rider-trusted toolkit - liniments, gels, and care essentials that earn their keep. The plan hasn’t changed: keep listening, keep simplifying, and keep building products that help you elevate every ride.
Ready to Make Barn Life Easier?
Start with the rider-favorite gel, then dive into quick how-to guides.
